Strategic Industry Marketing Lead

Grant Thornton; Appleton (WI); Hybrid; USD 136.000 - 204.000; Vollzeit

Zusammenfassung

Grant Thornton is seeking an Associate Director, Industry Marketing to lead the Industry Marketing team and drive a focused agenda that strengthens our relevance with priority buyers and accelerates growth.

The role embeds industry insights into integrated service line campaigns and owns a portfolio of priority industry campaigns while developing the team for impact across channels and initiatives.

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of B2B marketing experience in professional services or consultative environments.
• Experience leading and developing marketing professionals.
• Proven ability to influence senior stakeholders and business leaders.
• Strong strategic planning, prioritization, and decision-making skills.
• Excellent content, messaging, and editorial leadership capabilities.
• Experience managing integrated marketing campaigns and measurable business outcomes.
• Strong proficiency in AI-enabled marketing tools and practices.
• Fluency in all areas of integrated campaigns including social media, paid media, webinars, events, content, web.

Aufgaben

• Team performance and development.
• Prioritization and resource allocation.
• Stakeholder engagement and confidence.
• Content quality and industry relevance.
• Integrated campaign execution.
• Business outcomes and impact measurement.

Kenntnisse

Leadership of marketing teams

Strategic planning

Campaign management

Stakeholder engagement

Content & messaging

Ausbildung

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

AI-enabled marketing tools

Jobbeschreibung

Grant Thornton is seeking an Associate Director, Industry Marketing to lead the Industry Marketing team and drive a focused agenda that strengthens our relevance with priority buyers and accelerates growth.

The role embeds industry insights into integrated service line campaigns and owns a portfolio of priority industry campaigns while developing the team for impact across channels and initiatives.