Industry Marketing Leader — Associate Director

Grant Thornton; Orlando (FL); Hybrid; USD 136,000 - 204,000; Full time

Job summary

Grant Thornton seeks an Associate Director, Industry Marketing to lead the Industry Marketing team and drive business impact for priority buyers. The role partners with the Head of Industries to translate industry priorities into a focused marketing agenda.

Responsibilities include owning a portfolio of campaigns, guiding content and events, measuring outcomes, and building capabilities in AI-enabled marketing.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of B2B marketing experience.
• Experience leading and developing marketing professionals.
• Demonstrated ability to influence senior stakeholders and business leaders.
• Strong strategic planning, prioritization, and decision-making skills.
• Excellent content, messaging, and editorial leadership capabilities.
• Experience managing integrated marketing campaigns and measurable business outcomes.

Responsibilities

• Lead Industry Marketing team and partner with Heads of Industry and service line marketing leaders.
• Translate industry priorities into actionable marketing strategies and plans.
• Own a portfolio of priority industry campaigns and initiatives across channels.
• Drive accountability for outcomes and optimize investments and priorities.
• Build team capabilities in industry expertise, content development, campaign activation, and AI-enabled workflows.

Skills

Marketing leadership

B2B marketing

Stakeholder influence

Strategy development

Campaign management

AI-enabled marketing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

AI-enabled marketing tools

Job description

Grant Thornton seeks an Associate Director, Industry Marketing to lead the Industry Marketing team and drive business impact for priority buyers. The role partners with the Head of Industries to translate industry priorities into a focused marketing agenda.

Responsibilities include owning a portfolio of campaigns, guiding content and events, measuring outcomes, and building capabilities in AI-enabled marketing.