Strategic Immunology Marketing Director

AstraZeneca; Wilmington (DE); On-site; USD 180,000 - 240,000; Full time

Job summary

AstraZeneca in Wilmington is seeking an Institutional Marketing Director for the US Immunology Marketing Leadership Team. You will lead account-based engagement with IDNs, academia, and advanced practice providers, shaping go-to-market strategies across marketing, sales, and market access.

You will bridge Marketing, Sales, Medical Affairs, Regulatory, and Operations to drive strategic planning and execution.

Qualifications

• Bachelor's degree required.
• 8+ years of Pharmaceutical or Healthcare experience.
• 5+ years of Pharmaceutical Marketing or related experience (Marketing, Managed Markets, Pharmaceutical Sales, Market Research/Analytics, Strategic Planning, or related Agency experience).
• Demonstrated leadership within cross-functional teams and strong learning agility.
• Broad knowledge of the branded pharmaceutical development-to-commercialization process, including marketing insights and strategy development.
• Excellent written, presentation, analytical, and business case development skills; ability to synthesize complex information for executive audiences.
• Proven ability to collaborate and influence across levels and lead without authority across cross-functional partners.
• Ability to travel approximately 20%.

Responsibilities

• Lead institutional channel strategy across IDNs, Community Health Systems, and Supergroups, deploying a Strategic Account Selling framework and tailored resources to maximize customer impact.
• Serve as the key liaison between marketing and institutional-based selling teams, ensuring alignment with broader brand strategies and goals.
• Develop account-based go-to-market recommendations, including customer segmentation, field deployment, and orchestrated account execution plans.
• Drive the insight generation agenda, partnering with Insights & Analytics to unify intelligence across critical HCP segments and treatment settings.
• Build a dedicated brand strategy to activate advanced practice practitioners, academia, and fellows—from insight through execution.
• Design and deploy marketing assets aligned to prioritized value propositions, from briefing through flawless execution.
• Collaborate cross-functional teams across Head Quarter and Field.
• Support Immunology senior leadership in driving organizational alignment and informing critical business decisions.
• Lead coordinated strategic planning across indications and functions to maximize portfolio synergies.

Skills

Leadership

Cross-functional collaboration

Strategic marketing

Account-based selling

Executive communication

Marketing strategy

Healthcare/Pharma knowledge

Education

Bachelor's degree

Job description

AstraZeneca in Wilmington is seeking an Institutional Marketing Director for the US Immunology Marketing Leadership Team. You will lead account-based engagement with IDNs, academia, and advanced practice providers, shaping go-to-market strategies across marketing, sales, and market access.

You will bridge Marketing, Sales, Medical Affairs, Regulatory, and Operations to drive strategic planning and execution.