Institutional Marketing Director– Immunology

AstraZeneca; Wilmington (DE); On-site; USD 180,000 - 240,000; Full time

Job summary

AstraZeneca in Wilmington is seeking an Institutional Marketing Director for the US Immunology Marketing Leadership Team. You will lead account-based engagement with IDNs, academia, and advanced practice providers, shaping go-to-market strategies across marketing, sales, and market access.

You will bridge Marketing, Sales, Medical Affairs, Regulatory, and Operations to drive strategic planning and execution.

Qualifications

• Bachelor's degree required.
• 8+ years of Pharmaceutical or Healthcare experience.
• 5+ years of Pharmaceutical Marketing or related experience (Marketing, Managed Markets, Pharmaceutical Sales, Market Research/Analytics, Strategic Planning, or related Agency experience).
• Demonstrated leadership within cross-functional teams and strong learning agility.
• Broad knowledge of the branded pharmaceutical development-to-commercialization process, including marketing insights and strategy development.
• Excellent written, presentation, analytical, and business case development skills; ability to synthesize complex information for executive audiences.
• Proven ability to collaborate and influence across levels and lead without authority across cross-functional partners.
• Ability to travel approximately 20%.

Responsibilities

• Lead institutional channel strategy across IDNs, Community Health Systems, and Supergroups, deploying a Strategic Account Selling framework and tailored resources to maximize customer impact.
• Serve as the key liaison between marketing and institutional-based selling teams, ensuring alignment with broader brand strategies and goals.
• Develop account-based go-to-market recommendations, including customer segmentation, field deployment, and orchestrated account execution plans.
• Drive the insight generation agenda, partnering with Insights & Analytics to unify intelligence across critical HCP segments and treatment settings.
• Build a dedicated brand strategy to activate advanced practice practitioners, academia, and fellows—from insight through execution.
• Design and deploy marketing assets aligned to prioritized value propositions, from briefing through flawless execution.
• Collaborate cross-functional teams across Head Quarter and Field.
• Support Immunology senior leadership in driving organizational alignment and informing critical business decisions.
• Lead coordinated strategic planning across indications and functions to maximize portfolio synergies.

Skills

Leadership

Cross-functional collaboration

Strategic marketing

Account-based selling

Executive communication

Marketing strategy

Healthcare/Pharma knowledge

Education

Bachelor's degree

Job description

Institutional Marketing Director – Immunology - Wilmington

AstraZeneca is looking for an Institutional Marketing Director to join our US Immunology Marketing Leadership Team. In this high-visibility role, you will be the US lead for account-based engagement and emerging customer segments, shaping how we partner with Integrated Delivery Networks (IDNs), Community Health Systems, Supergroups, academic institutions, and advanced practice providers.

You will sit at the center of a dynamic, matrixed organization — bridging Marketing, Sales, Market Access, Medical Affairs, Regulatory, and Operations — to design and deliver go-to-market strategies that unlock meaningful value across the healthcare ecosystem. If you are energized by building something new, influencing without authority, and turning insights into breakthrough brand strategies, this role is for you.

Responsibilities

• Lead institutional channel strategy across IDNs, Community Health Systems, and Supergroups, deploying a Strategic Account Selling framework and tailored resources to maximize customer impact.
• Serve as the key liaison between marketing and institutional-based selling teams, ensuring clear alignment with broader brand strategies and goals.
• Develop account-based go-to-market recommendations, including customer segmentation, field deployment, and orchestrated account execution plans. Leadership and being SME
• Drive the insight generation agenda, partnering with Insights & Analytics to unify intelligence across critical HCP segments and treatment settings.
• Build a dedicated brand strategy to activate advanced practice practitioners, academia, and fellows — from insight through execution.
• Design and deploy marketing assets aligned to prioritized value propositions, from briefing through flawless execution.
• Collaborate cross-functional teams across Head Quarter and Field.
• Support Immunology senior leadership in driving organizational alignment and informing critical business decisions.
• Lead coordinated strategic planning across indications and functions to maximize portfolio synergies.

Minimum Qualifications

• Bachelor's degree required.
• 8+ years of Pharmaceutical or Healthcare experience.
• 5+ years of Pharmaceutical Marketing or related experience, including Marketing, Managed Markets, Pharmaceutical Sales, Market Research/Analytics, Strategic Planning, or relevant Agency experience.
• Demonstrated leadership within cross-functional and strong learning agility.
• Broad knowledge of the branded pharmaceutical development-to-commercialization process, including marketing insight and strategy development.
• Expert written, presentation, strategic analysis, and business case development skills, with the ability to synthesize complex information into executive-level communications.
• Proven ability to collaborate, influence at all levels, and lead without authority across cross-functional teams and partners.
• Ability to travel approximately 20%.

Preferred Qualifications (Desirable)

• Advanced degree in Business, Marketing, or the Sciences.
• Broad business acumen with experience across multiple functions.
• Experience in cross-channel, cross-customer marketing.
• 3+ years of leadership experience managing teams.
• 3+ years of experience in Rheumatology/Immunology or specialty care.
• Experience across the product life cycle (emerging, launch, in-line, mature).

Why AstraZeneca

At AstraZeneca, we are on a journey to bring life-saving medicines to patients — and our role in reducing global mortality is clear. We are shaping the future by spotting scientifically led commercial opportunities and acting now to scale them. We think big to meet new challenges, start small to move fast, and pioneer digital and innovative solutions that have never been seen before. Above all, we bring our teams with us on this journey, sharing a vision that inspires commitment to succeed together.

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.