Strategic Healthcare Territory Growth Director

BEACON HOME HEALTH; Phoenix (AZ); Sur place; USD 90 000 - 120 000; Plein temps

Résumé du poste

The Pennant Group, Inc. is seeking a Territory Director of Business Development to lead marketing efforts across defined regions for Emblem Home Health and Hospice.

You will manage a marketing team, build relationships with referral sources and payers, and collaborate with executives to negotiate service contracts and drive growth. You will oversee marketing initiatives, allocate resources, and develop strategic plans that meet budgeted volumes while maintaining a strong market presence and

Qualifications

• Bachelor’s degree preferred but not required.
• At least three years of experience in health care marketing management preferably in hospice care operations.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsabilités

• Directs daily marketing operations for specified areas including providing direct oversight of the establishment and implementation of marketing initiatives for their team.
• Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Works with the Director of Nursing and Director of Business Development to establish marketing techniques for specialty Clinical Programs.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Recruits, selects, orients, and directly manages members of the marketing team.
• Builds and monitors community, customer, and payer and patient perceptions of Horizon Home Health and Hospice as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Mantains comprehensive working knowledge of Emblem Home Health and Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Mantains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Emblem Home Health and Hospice
• Monitors and reports cost effectiveness of marketing efforts.
• The above statements are representative; additional tasks may be assigned.

Connaissances

Communications skills

Negotiation skills

Public relations

Autonomy

Organization

Assertiveness

Flexibility

Cooperation

Marketing

Business acumen

Formation

Bachelor’s degree in Marketing, Business Administration, or related field

Description du poste

The Pennant Group, Inc. is seeking a Territory Director of Business Development to lead marketing efforts across defined regions for Emblem Home Health and Hospice.

You will manage a marketing team, build relationships with referral sources and payers, and collaborate with executives to negotiate service contracts and drive growth. You will oversee marketing initiatives, allocate resources, and develop strategic plans that meet budgeted volumes while maintaining a strong market presence and