Strategic Head of Marketing — Growth & Demand Gen

enavatecareers; Tampa (FL); Vor Ort; USD 150.000 - 230.000; Vollzeit

Zusammenfassung

Enavate is seeking a Head of Marketing to lead the company’s marketing strategy, budget, and team to accelerate growth across existing clients and new business. You will drive demand generation, digital marketing, content, and partner programs while collaborating with Sales and leadership to optimize messaging and campaigns.

The role requires strategic thinking and hands-on execution, with a focus on AI-driven efficiency, SEO/AEO, and measurable outcomes across pipeline and bookings.

Qualifikationen

• 10+ years of B2B marketing experience leading a marketing function or team.
• Track record of programs generating pipeline, supporting bookings and growing client relationships.
• Experience managing BDRs or inbound lead qualification with sales handoffs.
• Strong skills in demand generation, positioning and GTM planning, with ability to lead specialists in digital, content, communications, operations and partner marketing.
• Experience working with Sales leaders to improve lead quality and conversion.
• Ability to lead people with different skills, develop talent and hold the team accountable.
• Comfort with budgets, marketing performance data, attribution and campaign ROI.
• Good judgment on where to spend time and money; ability to say no to low-priority work.
• Clear communication with executives and turning data into recommendations.
• Experience in the Microsoft partner ecosystem is preferred.
• Hands-on AI and automation in marketing with SEO and AEO knowledge.

Aufgaben

• Build and manage the annual marketing strategy, plan and budget around Enavate's growth goals.
• Define how Enavate stands out in the market and translate Microsoft expertise into resonant messaging.
• Be accountable for Marketing's contribution to pipeline and bookings with clear reporting.
• Lead and develop the Marketing team; set priorities and address performance issues.
• Oversee the BDR function including inbound response, qualification, follow-up and conversion with defined funnel targets.
• Set quarterly priorities across new business, existing client growth, Microsoft and partner programs, and brand awareness.
• Collaborate with Sales leadership to improve lead quality, handoffs and follow-up.
• Leverage Microsoft and partner relationships for joint campaigns and funding programs.
• Use campaign results and market insights to decide investment; run planning and performance reviews.
• Identify practical AI/automation use to improve research, content, execution and productivity.
• Build strong relationships with Sales, Delivery, Microsoft, partners and internal SMEs.
• Provide executives with a clear view of results, risks, priorities and decisions.

Kenntnisse

B2B marketing

Demand generation

Go-to-market planning

Budget management

Team leadership

Sales alignment

AI in marketing

Microsoft partner ecosystem

Executive communication

SEO/AEO understanding

Jobbeschreibung

Enavate is seeking a Head of Marketing to lead the company’s marketing strategy, budget, and team to accelerate growth across existing clients and new business. You will drive demand generation, digital marketing, content, and partner programs while collaborating with Sales and leadership to optimize messaging and campaigns.

The role requires strategic thinking and hands-on execution, with a focus on AI-driven efficiency, SEO/AEO, and measurable outcomes across pipeline and bookings.