Growth & Brand Marketing Lead for B2B Tech

Evlo AI; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Evlo AI in San Francisco is seeking a marketing leader to own demand generation and brand strategy for a fast-scaling tech company, translating product positioning into campaigns that drive pipeline and market awareness.

Reporting to the Director of Marketing, you will run multi-channel programs across paid, owned, and earned media while building measurement infrastructure to prove what works, optimize budgets, and accelerate growth.

Qualifications

• 4-7 years of marketing experience in B2B or B2C tech with revenue impact.
• Hands-on expertise with marketing automation and CRM workflows.
• Experience with SEO/SEM tools and analytics.

Responsibilities

• Own demand-gen strategy and end-to-end programs across paid, social, SEO, email and webinars.
• Build and manage content engine: SEO articles, case studies, product pages, and sales enablement collateral.
• Run paid campaigns in Google Ads and LinkedIn, manage budgets and testing.
• Define and report funnel KPIs using GA4, HubSpot/Marketo, and BI dashboards.
• Coordinate with product marketing, design, and sales on launches and seasonal pushes.
• Lead A/B testing on landing pages, ads, and emails to improve conversions.
• Manage agencies and vendor relationships with performance-based contracts.

Skills

Demand generation

Brand strategy

Content marketing

Copywriting

Data-driven decision making

Marketing automation

CRM workflows

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Marketo

Pardot

Salesforce

GA4

Job description

Evlo AI in San Francisco is seeking a marketing leader to own demand generation and brand strategy for a fast-scaling tech company, translating product positioning into campaigns that drive pipeline and market awareness.

Reporting to the Director of Marketing, you will run multi-channel programs across paid, owned, and earned media while building measurement infrastructure to prove what works, optimize budgets, and accelerate growth.