Head of Marketing

Enavate; Tampa (FL); Sur place; USD 180 000 - 240 000; Plein temps

Résumé du poste

Enavate in Tampa seeks a Head of Marketing to lead strategy, build market presence, and drive pipeline. You will own the marketing plan, budget, and team priorities, working with Sales and business leaders.

You will oversee demand generation, digital marketing, positioning and messaging, content and communications, marketing operations, partner marketing and the BDR function, developing the team and stepping into critical work when needed.

Qualifications

• 10+ years of B2B marketing experience
• Proven leadership in growing teams
• Strong analytical and messaging skills

Responsabilités

• Build and manage the annual marketing strategy, plan and budget around Enavate’s growth goals.
• Define how Enavate stands out in the market and translate Microsoft expertise and services into resonant buyer messages.
• Be accountable for Marketing’s contribution to pipeline and bookings, with clear goals and reliable reporting.
• Lead and develop the Marketing team, set priorities and address performance issues.
• Oversee the BDR function, including inbound lead response, qualification, follow-up and conversion.
• Set quarterly priorities across new business, existing client growth, Microsoft and partner programs, and brand awareness.
• Collaborate with Sales leadership to improve lead quality, handoffs and follow up.
• Leverage Microsoft and partner relationships for joint campaigns and funding programs.
• Use data and market insight to inform investment decisions and optimize campaigns.
• Run regular planning and performance reviews and adjust based on results.
• Find practical ways to use AI and automation to improve research, content, campaign execution and team productivity.

Connaissances

Strategic leadership

Budget management

Demand generation

Cross-functional collaboration

Description du poste

The Head of Marketing leads Enavate’s marketing strategy and is accountable for building our market presence, generating pipeline and supporting growth with existing clients. This person owns the marketing plan, budget, team priorities and results. They work closely with Sales and the business leaders to focus our efforts where they will have the greatest impact.

We need a leader who can think strategically and get things done. The Head of Marketing oversees demand generation, digital marketing, positioning and messaging, content and communications, marketing operations, partner marketing and the BDR function. They will develop the team, make decisions and step directly into important work when needed.

Key Responsibilities

• Build and manage the annual marketing strategy, plan and budget around Enavate’s growth goals.
• Define how Enavate stands out in the market. Turn our Microsoft expertise , services and industry knowledge into clear messages that resonate with buyers.
• Be accountable for Marketing’s contribution to pipeline and bookings, with clear goals and reliable reporting.
• Lead and develop the Marketing team. Set priorities, address performance issues and stay involved in the work that matters most.
• Oversee the BDR function, including inbound lead response, qualification, follow- up and conversion. Agree on funnel definitions and targets with Sales, and address gaps quickly.
• Set quarterly priorities across new business, existing client growth, Microsoft and partner programs, and brand awareness.
• Work with Sales leadership to improve lead quality, handoffs and follow up .
• Make the most of our Microsoft and technology partner relationships, including joint campaigns, co-selling support and available funding programs.
• Use campaign results, conversion data, customer feedback and market insight to decide where to invest.
• Run regular planning and performance reviews, and make adjustments based on results .
• Find practical ways to use AI and automation to improve research, content, campaign execution and team productivity. Keep Enavate visible as buyer search behavior changes, including SEO and AEO.
• Build strong working relationships with Sales, Delivery, Microsoft, partners and internal subject matter experts.
• Give the executive team a clear view of results, risks, priorities and decisions needed.

Leadership Scope

• Take ownership of Marketing’s direction and results. Bring recommendations, make decisions and challenge approaches that are not delivering .
• Coach team members, clarify responsibilities and resolve competing priorities. Know when to delegate and when to get directly involved.
• Ensure content, communications, thought leadership, PR and social media support Enavate’s business priorities. Organize the work around the strengths and capacity of the team.
• Work with Sales to agree on lead definitions, qualification standards, handoffs and follow-up responsibilities.
• Make sure Demand Generation, Marketing Operations and BDRs work together so leads are followed up, qualified and moved into Sales opportunities.
• Create a team culture where people take ownership, share what is working and improve what is not.

Ideal Experience and Capabilities

• 10+ years of B2