Strategic GTM & Product Launch Lead

Oticon, Inc; Franklin Township (NJ); Hybrid; USD 105,000 - 132,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) with company match

Life insurance

Disability insurance

Flexible Spending Accounts

Pet Insurance

Commuter benefits

Employee assistance program

Job summary

Oticon Inc. seeks a Strategic Marketing Planner to lead GTM planning and execution across the U.S. market, translating objectives and insights into integrated campaigns for measurable commercial results.

This role partners with Marketing Leadership, Sales, Product Management, Training, and Global Marketing to shape priorities and optimize the customer journey. The ideal candidate blends strategic thinking with strong analytics and thrives in a cross-functional environment, delivering growth

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years in strategic marketing, commercial planning, brand management, or GTM strategy.
• Proven success with integrated marketing plans, launches, and commercialization.
• Translating business strategies and insights into growth initiatives.
• Strong segmentation, journey mapping, campaign planning, and channel strategy.
• Experience in matrix organizations with multiple stakeholders.
• Strategic thinker with strong commercial acumen.
• Analytical and problem-solving skills.
• Influence across functions without direct authority.
• Excellent project management and organization.
• Strong communication, presentation, and storytelling abilities.
• Data-driven mindset leveraging insights to optimize performance.
• Results-oriented with a track record of marketing impact.

Responsibilities

• Drive GTM strategy across the U.S. market and annual roadmaps.
• Own competitive insights and market positioning against competitors.
• Develop semi-annual GTM plans from trends, insights, and segmentation.
• Prioritize initiatives based on commercial impact.
• Create long-range marketing roadmaps aligned to growth.
• Build integrated campaigns and launches for new products.
• Lead end-to-end campaign planning (pre-launch, launch, post-launch).
• Maintain a 12-24 month rolling marketing calendar.
• Monitor trends, customer behavior, and competitive activity.
• Leverage data and analytics to improve campaign performance.
• Drive marketing excellence and set industry standards.

Skills

Strategic thinking

Commercial acumen

Analytics

Cross-functional collaboration

Storytelling

Project management

Communication

Influence without authority

Execution excellence

Market access

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Oticon Inc. seeks a Strategic Marketing Planner to lead GTM planning and execution across the U.S. market, translating objectives and insights into integrated campaigns for measurable commercial results.

This role partners with Marketing Leadership, Sales, Product Management, Training, and Global Marketing to shape priorities and optimize the customer journey. The ideal candidate blends strategic thinking with strong analytics and thrives in a cross-functional environment, delivering growth