Strategic GTM & Growth Architect

Demant; Franklin Township (NJ); Hybrid; USD 105,000 - 132,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) with company match

Company-paid life insurance

Disability insurance

Pet Insurance

Commuter accounts

Job summary

Oticon Inc. in the U.S.

seeks a Strategic Marketing Planner to lead the development and execution of integrated GTM plans, connecting business objectives, market intelligence, and customer insights to drive measurable commercial results. You will partner with Marketing Leadership, Sales, Training, Product Management, and Global Marketing to shape priorities, guide investments, and optimize the customer journey.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of experience in strategic marketing, commercial planning, brand management, or go‑to‑market strategy.
• Proven success developing and executing integrated marketing plans, product launches, and commercialization strategies.
• Experience translating business strategies and customer insights into growth‑driving marketing initiatives.
• Strong understanding of customer segmentation, journey mapping, campaign planning, and channel strategy.
• Experience working in a matrixed organization with multiple stakeholders and competing priorities.
• Strategic thinker with strong commercial acumen.
• Exceptional analytical and problem‑solving skills.
• Ability to influence without direct authority and build alignment across functions.
• Excellent project management and organizational skills.
• Strong communication, presentation, and storytelling abilities.
• Data‑driven mindset with experience leveraging insights to optimize performance.
• Results‑oriented with a demonstrated record of driving business impact through marketing.

Responsibilities

• Drive the process of developing and articulating the Oticon marketing plan across all sales and marketing channels.
• Own competitive insights for the US market and how we position up against competition.
• Develop semi‑annual go‑to‑market plans informed by market trends and customer insights.
• Prioritize initiatives based on commercial impact.
• Create and maintain annual and multi‑year marketing roadmaps.
• Build integrated campaign and launch strategies for new product introductions.
• Lead end‑to‑end campaign planning including pre‑launch, launch, and post‑launch optimization.
• Develop and maintain a 12‑24 month rolling marketing calendar.
• Monitor market trends, customer behaviors, and competitive activity.
• Leverage data and analytics to evaluate campaign performance.
• Drive marketing excellence and set new standards in the team.

Skills

Strategic marketing

Go-to-market strategy

Campaign planning

Analytical thinking

Cross-functional collaboration

Market intelligence

Customer insights

Brand management

Data-driven

Project management

Education

Bachelor's degree in Marketing

Job description

Oticon Inc. in the U.S.

seeks a Strategic Marketing Planner to lead the development and execution of integrated GTM plans, connecting business objectives, market intelligence, and customer insights to drive measurable commercial results. You will partner with Marketing Leadership, Sales, Training, Product Management, and Global Marketing to shape priorities, guide investments, and optimize the customer journey.