Director, Consumer Marketing & Growth

Oticon, Inc; Franklin Township (NJ); On-site; USD 170,000 - 189,000; Full time

Job summary

Oticon Inc. seeks a Director of Consumer Marketing to craft and drive consumer-focused strategies in a B2B2C model. You will guide a team, align with Sales, Product, and Customer Experience, and scale programs that connect patients with providers and partners.

The role requires 10+ years in marketing leadership within medical devices or healthcare, with a proven ability to own end-to-end campaigns and deliver measurable impact. On-site in Somerset/Franklin Twp, NJ two days a week.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 10+ years marketing experience including leadership in medical device, healthcare, consumer health, or related industries.
• Proven success in developing and executing consumer demand-generation and customer engagement strategies.
• Experience operating within a B2B2C business model and supporting channel-based commercial organizations.
• Demonstrated success leading cross-functional teams and influencing senior leadership.
• Experience supporting provider, clinic, or distributor-based customer channels.
• Excelling at connecting consumer insights with the success of the customer's plan.
• Experience with B2B2C marketing and how to develop an optimal toolbox. Ability and desire to take full ownership of projects and drive them to completion.
• Dynamic leader with a track record of building, guiding, and energizing teams to achieve ambitious goals.
• A strong marketing toolbox and reported results with business-driven marketing.
• Data and insights focused mind-set.

Responsibilities

• Develop and execute comprehensive consumer marketing strategies aligned with business objectives and growth priorities.
• Assist practices in driving awareness, consideration, and demand for the company's products and solutions among patients, caregivers, and consumers.
• Create scalable B2B2C marketing programs that support consumer engagement and partner growth.
• Develop annual marketing plans, budgets, and performance objectives.
• Design and implement integrated marketing campaigns across digital, social, content, email, and traditional marketing channels.
• Build consumer demand-generation programs that drive qualified leads to providers, clinics, and partners.
• Create consumer-focused marketing assets, campaigns, and toolkits that can be leveraged across partner networks.
• Collaborate with regional and local stakeholders to adapt campaigns for market-specific needs.
• Ensure alignment between consumer marketing strategies and commercial objectives.
• Partner closely with Product Management, Sales, and Customer Experience teams.
• Support product launches and go-to-market initiatives with consumer-focused strategies and campaigns.
• Build strong relationships with internal stakeholders and external partners to drive business results.
• Lead, coach, and develop a high-performing consumer marketing team.
• Foster a culture of innovation, customer focus, accountability, and continuous improvement.
• Manage agency relationships, marketing vendors, and external partners.
• Develop talent and succession plans that support organizational growth.

Skills

Leadership

Marketing strategy

B2B2C marketing

Cross-functional

Team management

Data & insights

Stakeholder management

Education

Bachelor's degree in Marketing/related field

MBA

Tools

Marketing automation tools

CRM systems

Job description

Oticon Inc. seeks a Director of Consumer Marketing to craft and drive consumer-focused strategies in a B2B2C model. You will guide a team, align with Sales, Product, and Customer Experience, and scale programs that connect patients with providers and partners.

The role requires 10+ years in marketing leadership within medical devices or healthcare, with a proven ability to own end-to-end campaigns and deliver measurable impact. On-site in Somerset/Franklin Twp, NJ two days a week.