Principal GTM Strategy & Ops Leader

Intuit, Inc.; Atlanta (GA); On-site; USD 200,000 - 271,000; Full time

Job summary

Intuit, Inc. is seeking a Principal GTM Planning & Operations Manager to convert go-to-market strategy into a data-driven plan and align Sales, BDRs, Renewals, Marketing, Channel, and PMM around it.

The role focuses on sales strategy (70%) and program management (30%), leveraging data to shape the operating plan and ensure timely execution across the GTM motion. You will own end-to-end GTM planning, coordinate calendars, and drive operating cadences while proactively addressing risks to keep

Qualifications

• 8+ years of experience in sales operations, revenue operations, sales strategy and planning, or a related go-to-market operations role at a large, complex B2B SaaS company.
• Led large, cross-functional programs end to end, from alignment and design through development, execution, and adoption. Examples include CRM migrations, analytics and dashboard rollouts, sales compensation plan redesigns, and fiscal-year planning.
• Deep sales operations expertise in forecasting, opportunity management, funnel and pipeline analytics, and top-of-funnel processes.
• Strategic thinker who has done the hands-on work and knows what worked and what didn’t.
• Strong understanding of the go-to-market motion and how PMM, Demand Generation, Channel, and Sales work together.
• Experience in a multi-layered, matrixed environment, with the ability to influence and align senior stakeholders without direct authority.
• AI fluency: you use AI as a default part of your daily work to plan, analyze, report, and automate, not as an occasional experiment.
• Exceptional organizational and project-management skills, with the ability to manage many moving parts without dropping details.
• Comfort operating in ambiguity and fast-changing priorities, and bringing structure, clarity, and momentum to fast-moving initiatives.

Responsibilities

• Define and track the KPIs that measure sales performance, productivity, and the health of the funnel.
• Serve as a strategic thought partner to sales leadership, surfacing risks and opportunities and recommending data-backed actions.
• Drive continuous improvement of sales processes, policies, and tools, reducing friction and increasing seller selling time.
• Assist in driving (e.g., Salesforce) strategy and the broader sales tech stack, ensuring clean data, effective automation, and a productive seller experience.
• Partner cross-functionally with Marketing, Enablement, Product, and Finance to align on GTM strategy and execution.
• Own the end-to-end GTM planning and coordination process across PMM, Demand Generation, Channel, and Sales, from strategy through execution and readiness.
• Build and maintain the integrated GTM calendar and operating plan, mapping dependencies, milestones, and owners across all four functions.
• Run the operating cadence — planning cycles, cross-functional stand-ups, launch readiness reviews, and status reporting — that keeps teams synchronized.
• Proactively identify risks, gaps, and roadblocks across the GTM motion and drive them to resolution before they impact timelines or results.

Skills

Sales operations

Forecasting

Analytics

Strategic thinking

Project management

AI fluency

Cross-functional collaboration

Data-driven decision making

Ambiguity tolerance

Education

Bachelor’s degree in business/marketing

PMP/Agile certification

Tools

Salesforce

BI dashboards

Asana/Jira

Job description

Intuit, Inc. is seeking a Principal GTM Planning & Operations Manager to convert go-to-market strategy into a data-driven plan and align Sales, BDRs, Renewals, Marketing, Channel, and PMM around it.

The role focuses on sales strategy (70%) and program management (30%), leveraging data to shape the operating plan and ensure timely execution across the GTM motion. You will own end-to-end GTM planning, coordinate calendars, and drive operating cadences while proactively addressing risks to keep