Strategic Marketing Planner | GTM & Product Launch

Demant; New Jersey; Hybrid; USD 105,000 - 132,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) with company match

Life insurance

Disability insurance

HSA and FSA

Job summary

Oticon Inc. in Somerset, NJ, seeks a Strategic Marketing Planner to lead integrated GTM plans across the US. You will align business objectives with market insights and manage campaigns from concept to launch, driving measurable growth.

The ideal candidate combines strategic thinking with strong analytics, excels in cross-functional teams, and translates insights into successful marketing programs and commercial outcomes. Hybrid role with onsite days.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of strategic marketing, commercial planning, or brand management experience.
• Experience translating insights into growth-driving marketing initiatives.
• Strong segmentation, journey mapping, and campaign planning knowledge.
• Ability to influence across functions without direct authority.

Responsibilities

• Drive development and articulation of Oticon marketing plan across channels.
• Own US market competitive insights and positioning.
• Develop semi-annual go-to-market plans based on trends and customer insights.
• Prioritize initiatives based on commercial impact.
• Create annual and multi-year marketing roadmaps.
• Build campaign and launch strategies for new products.
• Lead end-to-end campaign planning (pre-launch, launch, post-launch).
• Maintain a 12–24 month rolling marketing calendar.
• Monitor market trends and competitive activity for opportunities.
• Leverage data to evaluate campaigns and improve effectiveness.
• Drive marketing excellence within the team.

Skills

Strategic marketing

Commercial planning

Brand management

Go-to-market strategy

Customer insights

Market intelligence

Campaign planning

Channel strategy

Data-driven

Analytical skills

Cross-functional collaboration

Presentation skills

Education

Bachelor’s degree in Marketing/Business

Job description

Oticon Inc. in Somerset, NJ, seeks a Strategic Marketing Planner to lead integrated GTM plans across the US. You will align business objectives with market insights and manage campaigns from concept to launch, driving measurable growth.

The ideal candidate combines strategic thinking with strong analytics, excels in cross-functional teams, and translates insights into successful marketing programs and commercial outcomes. Hybrid role with onsite days.