Strategic GTM Leader - Licensing & Distribution

Keurig Dr Pepper Inc.; Frisco (TX); Hybrid; USD 131,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

401k with company match

Tuition reimbursement

Mileage reimbursement

Annual bonus

Job summary

Keurig Dr Pepper, headquartered in Frisco, TX, is seeking a Senior Manager for Go-To-Market Strategy focused on licensing. The role blends strategic analysis, market optimization, and leadership across licensing initiatives to drive route-to-market performance.

The position reports to the VP of Licensing, offers a hybrid schedule (3 days in office, 2 remote), and emphasizes cross-functional collaboration, analytics, and proactive distribution planning for new brands.

Qualifications

• Bachelor’s degree or equivalent experience. Master’s Degree preferred.
• 5-7+ years of relevant work experience.
• Demonstrated history of professional, academic, and personal excellence.
• Advanced knowledge of Microsoft Excel and PowerPoint.
• Ability to travel up to 20%.

Responsibilities

• Analyze KDP’s current route-to-market by geography and trademark to further understand opportunities to improve efficiency, effectiveness, and alignment with organizational goals.
• Partner with Licensing team peers and cross-functional partners to develop, improve and execute near-term and long-term route-to-market strategy.
• Work closely with Direct Store Delivery (DSD) and Beverage Concentrates operational leadership to align route-to-market strategy to organizational needs.
• Provide cross-functional project leadership of key route-to-market initiatives (e.g. bottler acquisitions, portfolio expansions).
• Provide strategic thought leadership on emerging and non-DSD routes-to-market (e.g. ecommerce, foodservice, on-premise) and how to ensure availability of our products to all consumers.
• Develop future state distribution blueprints to quickly and comprehensively enable the launch of new brands across categories.
• Support distributor M&A through the identification, analysis, sizing, and vetting of opportunities, to include developing and making recommendations to senior leadership for action.
• Implement the tools, technologies, and processes required to enable a dynamic licensing team with proactive decision-making capabilities

Skills

Strategic thinking

Financial analysis

Cross-functional collaboration

Education

Bachelor’s degree or equivalent experience

Master’s degree preferred

Tools

Microsoft Excel

PowerPoint

Job description

Keurig Dr Pepper, headquartered in Frisco, TX, is seeking a Senior Manager for Go-To-Market Strategy focused on licensing. The role blends strategic analysis, market optimization, and leadership across licensing initiatives to drive route-to-market performance.

The position reports to the VP of Licensing, offers a hybrid schedule (3 days in office, 2 remote), and emphasizes cross-functional collaboration, analytics, and proactive distribution planning for new brands.