Strategy Director: Shopper & Retail Experience Leader

Barrows; New York (NY); On-site; USD 125,000 - 175,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, Dental, Vision

401K with match

Parental leave options

Fully funded disability and life

Job summary

Barrows is a commerce experience agency dedicated to building world-class experiences for brands and retailers. We blend data-led strategy, creativity, and technology to engage shoppers online and in-store, backed by WPP and VML.

Barrows seeks a Strategy Director to join our team. You will manage day-to-day creative strategy, collaborate with senior leadership, lead pitches, and translate research into actionable insights that shape our clients’ commerce journeys.

Qualifications

• 8+ years of agency/strategy experience in brand, trade or shopper marketing.
• Strong storytelling and copywriting for client presentations.
• Experience leading category or retailer led programs and shopper journeys.
• Deep understanding of the US retail landscape and top retailers.
• Ability to work in the office 3 days a week.

Responsibilities

• Manage day-to-day creative strategy, direction and execution for core projects.
• Collaborate with senior leadership to deliver strategic vision and execution.
• Act as a thought leader and partner to client teams.
• Present strategic visions to clients and socialize strategy internally.
• Distill brand, consumer and category data into actionable insights.
• Understand US retail landscape and channel variation.
• Develop data-driven strategic objectives and concepts.
• Lead copywriting for consumer-facing sell copy.
• Collaborate with inter-agency partners to drive shelf-back ideas.
• Lead pitches, business development and client presentations.

Skills

Strategy

Copywriting

Storytelling

Presentation

Leadership

Data insights

Client communication

Job description

Barrows is a commerce experience agency dedicated to building world-class experiences for brands and retailers. We blend data-led strategy, creativity, and technology to engage shoppers online and in-store, backed by WPP and VML.

Barrows seeks a Strategy Director to join our team. You will manage day-to-day creative strategy, collaborate with senior leadership, lead pitches, and translate research into actionable insights that shape our clients’ commerce journeys.