Strategic Foodservice Growth Lead

Rosina Food Products, Inc.; Buffalo (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

Rosina Food Products, Inc. is seeking an experienced Foodservice Marketing Manager to drive profitable growth across our Foodservice business, leading marketing strategy, product commercialization, and go-to-market initiatives that strengthen Rosina's position in the foodservice industry.

The ideal candidate blends strategic thinking with hands-on execution, translating market insights and customer needs into measurable growth, and collaborating with Sales, Culinary, R&D, Operations, Supply

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of progressive marketing experience with increasing strategic responsibility.
• Experience leading product commercialization and integrated marketing initiatives.
• Strong understanding of foodservice distribution, operators, chain accounts, menu development, and customer marketing.

Responsibilities

• Develop and execute the annual Foodservice marketing strategy in alignment with growth objectives.
• Identify market trends, customer needs, competitive activity, and new growth opportunities.
• Translate operator, distributor, chain-account, and customer insights into actionable marketing strategies.
• Develop category growth plans, product positioning, and value propositions across Foodservice channels.
• Partner with Sales leadership to identify customer-growth opportunities and support strategic account planning.
• Serve as Rosina's foodservice marketing subject matter expert.
• Lead the Foodservice product portfolio strategy throughout the product lifecycle.
• Manage cross-functional commercialization efforts from initial concept through product launch.
• Partner with Culinary, R&D, Regulatory, Operations, and Supply Chain to prioritize and execute innovation initiatives.
• Develop product positioning, launch strategies, customer communications, and supporting marketing programs.
• Evaluate product performance and recommend opportunities for portfolio optimization, expansion, or rationalization.
• Develop integrated go-to-market strategies that support operators, distributors, chain accounts, and internal sales teams.
• Create customer-focused marketing programs, presentations, and sales-enablement tools.
• Lead key foodservice trade-show initiatives, including planning, execution, and cross-functional coordination.
• Strengthen Rosina's Foodservice brand through consistent messaging, thought leadership, partnerships, and industry visibility.
• Collaborate with Corporate Brand, Shopper Marketing, and Digital Marketing teams to maintain alignment across initiatives.
• Manage agency relationships and external vendor partners.
• Establish KPIs and measure the effectiveness of marketing programs, product launches, and business initiatives.

Skills

Strategic marketing

Product commercialization

Cross-functional collaboration

Project management

Communication & presentation

Relationship-building

Travel willingness

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Tools

CRM systems

Marketing automation tools

Digital marketing platforms

Job description

Rosina Food Products, Inc. is seeking an experienced Foodservice Marketing Manager to drive profitable growth across our Foodservice business, leading marketing strategy, product commercialization, and go-to-market initiatives that strengthen Rosina's position in the foodservice industry.

The ideal candidate blends strategic thinking with hands-on execution, translating market insights and customer needs into measurable growth, and collaborating with Sales, Culinary, R&D, Operations, Supply