Strategic Field Marketing Manager - B2B Events & ABM

HITRUST Services LLC; Frisco (TX); On-site; USD 85,000 - 110,000; Full time

Job summary

HITRUST is seeking a hands-on Field Marketing Manager in Frisco, TX to lead field marketing programs that engage priority accounts, support Sales, and drive pipeline growth. This role spans executive dinners, roundtables, webinars, customer programs, and major trade shows, blending events with ABM strategies.

The candidate will leverage Salesforce, HubSpot, and ABM platforms (6sense/Demandbase) to measure impact, optimize spend, and collaborate cross-functionally to achieve pipeline goals.

Qualifications

• 3–5 years of B2B marketing experience with hands‑on field marketing, events, demand generation, or integrated campaigns.
• Experience planning and executing B2B events from planning through onsite execution, follow-up, and performance analysis.
• Hands-on experience with Salesforce campaigns, reporting, and basic pipeline analysis.
• Experience with HubSpot or another marketing automation platform such as Marketo or Eloqua.
• Understanding of B2B sales processes and collaboration with Sales teams.
• Strong PM, organizational, and communication skills with ability to manage multiple programs and deadlines.
• Willingness to travel ~30–35% during heavier event periods.

Responsibilities

• Plan and execute HITRUST field marketing programs including conferences, sponsorships, trade shows, and webinars.
• Partner with Marketing and Sales to define target audiences, priority accounts, personas, objectives, and success metrics.
• Coordinate pre-event planning, attendee research, invitations, seller readiness, and multi-channel support.
• Manage event logistics from planning to onsite execution, including sponsors, vendors, registrations, signage, materials, and booth needs.
• Represent HITRUST onsite to ensure a well‑organized experience for executives, partners, and attendees.
• Coordinate post-event follow‑up with Sales and Marketing to capture engagement and next actions.
• Create and maintain Salesforce Campaigns and reporting to track engagement, meetings, opportunities, and pipeline influence.
• Use HubSpot and ABM tools such as 6sense to support program execution and audience development.
• Measure program performance and inform future investment decisions (repeat/expand/modify/discontinue).
• Support event budgeting, vendor coordination, process documentation, and other related duties.

Skills

B2B marketing

Field marketing

Event planning

Salesforce

HubSpot

Marketo/Eloqua

ABM / account-based

Project management

Travel 30-35%

Tools

Salesforce

HubSpot

Marketo

Eloqua

6sense

Demandbase

Job description

HITRUST is seeking a hands-on Field Marketing Manager in Frisco, TX to lead field marketing programs that engage priority accounts, support Sales, and drive pipeline growth. This role spans executive dinners, roundtables, webinars, customer programs, and major trade shows, blending events with ABM strategies.

The candidate will leverage Salesforce, HubSpot, and ABM platforms (6sense/Demandbase) to measure impact, optimize spend, and collaborate cross-functionally to achieve pipeline goals.