Strategic Field Marketing Lead — ABM & Pipeline Growth

Wwshemi; Northern (KY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Global wellness benefits

Job summary

SnapLogic in the United States is seeking a Field Marketing Manager to align Field Sales with Corporate Marketing, generating awareness and demand through regional trade shows, conferences, events, and ABM campaigns.

You will move accounts through the pipeline, develop customer- and partner-centric programs, and collaborate across Product Marketing, Demand Gen, Digital, and Channel teams to optimize messaging and ROI.

Qualifications

• 6+ years of Field Marketing experience.
• Knowledge of Salesforce CRM, Marketo, and Outreach is a must.
• Bachelor's degree in Marketing or equivalent area of study.

Responsibilities

• Design, execute, and optimize regional field marketing strategies and ABM campaigns.
• Align with Sales Leadership, AEs, and ADRs; co-develop rolling 6-month territory marketing plans.
• Manage full-lifecycle event execution, vendor relationships, multi-touch campaigns, and budgets.
• Collaborate with Product Marketing, Demand Gen, Digital, and Channel teams to ensure cohesive regional messaging.
• Track campaign metrics, ROI, and attribution to optimize field tactics for leadership.
• Champion field enablement and create campaign resources for regional field teams.

Skills

Field Marketing

Education

Bachelor's degree in Marketing or equivalent area of study

Tools

Salesforce CRM

Marketo

Outreach

Job description

SnapLogic in the United States is seeking a Field Marketing Manager to align Field Sales with Corporate Marketing, generating awareness and demand through regional trade shows, conferences, events, and ABM campaigns.

You will move accounts through the pipeline, develop customer- and partner-centric programs, and collaborate across Product Marketing, Demand Gen, Digital, and Channel teams to optimize messaging and ROI.