Strategic Field & Event Marketing Lead - Pipeline Builder

GetWellNetwork, Inc.; United States; Remote; USD 95,000 - 115,000; Full time

Job summary

GetWellNetwork, Inc. is seeking a Field and Event Marketing Manager to lead GW RhythmX’s events planning and execution, partnering with sales to build pipeline from conferences, regional events, and executive dinners.

You will own end-to-end event management, ROI reporting, and lead handoff, while supporting demand generation and aligning messaging, materials, and speakers with product marketing and executives.

Qualifications

• 5+ years of B2B marketing experience with ownership of events or field programs.
• Experience marketing to health systems or enterprise buyers, ideally in healthcare tech.
• Proven ability to tie events and field programs to pipeline.
• Working knowledge of Salesforce and marketing automation (Pardot or HubSpot).
• Experience managing event budgets, vendors, and contracts.
• Ability to travel up to 30%.
• Bachelor’s degree or equivalent experience.
• Adhere to organizational information security policies and protect sensitive information (ePHI/PHI).

Responsibilities

• Own the event calendar end to end: planning, budget, vendors, on-site execution, and post-event reporting.
• Partner with sales leaders on regional events, executive dinners, and programs in their territories.
• Build target account lists with sales before each event and drive attendance with health system executives.
• Own lead management for field and event programs: capture, handoff to sales, follow-up, and pipeline conversion.
• Carry an event ROI target, set with sales, and report results.
• Support broader demand generation efforts and targeted campaigns to priority accounts.
• Collaborate with product marketing, sales, and executives on messaging, materials, and speaker briefings for each event.

Skills

B2B marketing

Events management

Healthcare marketing

Salesforce

Marketing automation

Education

Bachelor's degree

Tools

Salesforce

Pardot

HubSpot

Job description

GetWellNetwork, Inc. is seeking a Field and Event Marketing Manager to lead GW RhythmX’s events planning and execution, partnering with sales to build pipeline from conferences, regional events, and executive dinners.

You will own end-to-end event management, ROI reporting, and lead handoff, while supporting demand generation and aligning messaging, materials, and speakers with product marketing and executives.