Field Marketing Lead: Pipeline & Events Architect

Nooks; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Nooks is seeking a Field Marketing Manager to own regional field programs, conferences, and ancillary events that drive pipeline. You will partner with sales, growth, and product marketing to build memorable experiences, from booth design to gifting, while managing budgets and vendors.

The role requires strategic, creative, and operational excellence with frequent travel to engage customers and prospects in person.

Qualifications

• 5+ years of experience in field marketing, regional marketing, or demand generation at a B2B SaaS company.
• Track record of field programs that produced measurable pipeline.
• Experience partnering with sales leaders, AEs, and SDRs on targeting, meeting booking, and follow-up.
• Comfort with pipeline and attribution reporting.
• Strong budget, vendor, and project management skills.
• Creative mindset with ability to build memorable experiences.
• Clear, proactive communication with bias toward action.
• Willingness to travel regularly.

Responsibilities

• Build field programs with our sales teams.
• Launch regional campaigns aligned to territories and pipeline goals.
• Create field plays to accelerate deals and expansion.
• Equip SDRs and AEs with plays, kits, and talking tracks.
• Ensure high-quality venue, design, and attendee experience.
• Lead Nooks' presence at conferences across GTM audiences.
• Evaluate shows for audience fit and past results.
• Develop internal and external event communications.
• Design ancillary events around conferences (happy hours, suites).
• Bring the Nooks brand to life with creative experiences.
• Run gifting and direct mail campaigns to book meetings.
• Test and scale winning formats and vendors.
• Own end-to-end follow-up: leads, routing, SDR handoff.
• Set and report on program metrics (pipeline, acceleration).
• Manage budgets, contracts, vendors, and schedules.
• Coordinate with Product Marketing, Brand, Growth for timely launches.

Skills

Field marketing experience

B2B SaaS marketing

Budget & vendor management

Event planning & execution

Sales collaboration

Travel readiness

Job description

Nooks is seeking a Field Marketing Manager to own regional field programs, conferences, and ancillary events that drive pipeline. You will partner with sales, growth, and product marketing to build memorable experiences, from booth design to gifting, while managing budgets and vendors.

The role requires strategic, creative, and operational excellence with frequent travel to engage customers and prospects in person.