Remote Field & Event Marketing Lead — Pipeline Focus

GetWellNetwork, Inc.; Oregon; Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Generous paid time off

401(k) and incentive plans

Full array of health benefits

Fitness reimbursement

Cell phone subsidy

Casual offices with snacks and drinks

Job summary

GW RhythmX is seeking a Field and Event Marketing Manager to lead the events planning and execution process and to drive the pipeline in collaboration with sales. You will manage the company’s presence at industry conferences, plan regional events and executive dinners with sales, and own the follow-up process that turns leads into opportunities.

You will partner with sales and the go-to-market team on demand generation efforts and work with product marketing, sales, and executives on event

Qualifications

• 5+ years of B2B marketing with ownership of events or field marketing programs.
• Experience marketing to health systems or enterprise buyers, ideally in healthcare technology.
• Track record of tying events and field programs to pipeline.
• Experience with Salesforce and marketing automation platforms.

Responsibilities

• Own the event calendar end to end: planning, budget, vendors, on-site execution, and post-event reporting.
• Partner with sales leaders on regional events, executive dinners, and other programs in their territories.
• Build target account lists with sales before each event and drive attendance and meetings with health system executives.
• Own lead management for field and event programs: capture, handoff to sales, follow-up, and conversion to pipeline.
• Carry an event ROI target, set jointly with sales, and report on results and return on spend.
• Support the sales team’s broader demand generation efforts, including targeted campaigns to priority accounts.
• Work with product marketing, sales, and executives on messaging, materials, speakers, and briefings for each event.

Skills

B2B marketing

Pipeline management

Event planning

Travel up to 30%

Education

Bachelor’s degree or equivalent

Tools

Salesforce

Pardot

HubSpot

Job description

GW RhythmX is seeking a Field and Event Marketing Manager to lead the events planning and execution process and to drive the pipeline in collaboration with sales. You will manage the company’s presence at industry conferences, plan regional events and executive dinners with sales, and own the follow-up process that turns leads into opportunities.

You will partner with sales and the go-to-market team on demand generation efforts and work with product marketing, sales, and executives on event