Field & Event Marketing Strategist (Remote)

GetWellNetwork, Inc.; Bethesda (MD); Remote; USD 95,000 - 115,000; Full time

Job summary

GW RhythmX is seeking a Field and Event Marketing Manager to lead events planning and execution, driving pipeline with sales. You will manage conference presence, plan regional events and executive dinners, and own post-event follow-up to turn leads into opportunities.

Work closely with sales and the go-to-market team on demand-gen, messaging, and materials. Requires 5+ years of B2B marketing with events ownership, healthcare-technology experience, Salesforce and Pardot or HubSpot proficiency,

Qualifications

• 5+ years of B2B marketing experience with hands-on ownership of events or field marketing programs.
• Experience marketing to health systems or enterprise buyers, ideally in healthcare technology.
• Track record of tying events and field programs to pipeline.
• Working knowledge of Salesforce and a marketing automation platform such as Pardot or HubSpot.
• Experience managing event budgets, vendors, and contracts.
• Ability to travel up to 30%.
• Bachelor’s degree or equivalent experience.
• Adhere to organizational information security policies and protect sensitive information.

Responsibilities

• Own the event calendar end to end: planning, budget, vendors, on-site execution, and post-event reporting.
• Partner with sales leaders on regional events, executive dinners, and other programs in their territories.
• Build target account lists with sales before each event and drive attendance and meetings with health system executives.
• Own lead management for field and event programs: capture, handoff to sales, follow-up, and pipeline conversion.
• Carry an event ROI target, set jointly with sales, and report on results and return on spend.
• Support the sales team’s broader demand generation efforts, including targeted campaigns to priority accounts.
• Work with product marketing, sales, and executives on messaging, materials, speakers, and briefings for each event.

Skills

Field marketing

B2B marketing

Pipeline focus

Sales collaboration

Education

Bachelor's degree

Tools

Salesforce

Pardot

HubSpot

Job description

GW RhythmX is seeking a Field and Event Marketing Manager to lead events planning and execution, driving pipeline with sales. You will manage conference presence, plan regional events and executive dinners, and own post-event follow-up to turn leads into opportunities.

Work closely with sales and the go-to-market team on demand-gen, messaging, and materials. Requires 5+ years of B2B marketing with events ownership, healthcare-technology experience, Salesforce and Pardot or HubSpot proficiency,