Marketing Operations Lead — Events & Campaigns

Wwshemi; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

Stripe is seeking a Marketing Operations Manager to own end-to-end marketing operations for in-person and online events. You will collaborate with Field Marketing, Demand Gen, Marketing Tech, and Operations to drive attendance, optimize campaigns, and ensure data accuracy and timely sales follow-up.

You will manage audience segmentation, lead routing, and reporting, while upholding data privacy and governance.

Qualifications

• 5+ years of experience in marketing operations, demand generation operations, event operations, or related field.
• 3+ years of Marketo experience, with scalable programs and outcomes.
• Experience with Splash and ON24 for events/webinars.
• Audience segmentation, campaign workflows, lead management, and sales follow-up processes.
• Strong program-management skills for multiple concurrent events.
• Analytical skills to use campaign data to improve performance.
• Understanding of data quality, consent, privacy, and governance.

Responsibilities

• Own end-to-end marketing operations for in-person and online events from intake to post-event reporting.
• Define operational plans, timelines, responsibilities, and success metrics with cross-functional teams.
• Manage audience strategy and campaign execution, including registration, emails, testing, and attendance tracking.
• Monitor registration and attendance, identify risks and opportunities to improve conversion.
• Oversee data capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
• Oversee lead scoring, routing, nurture, and handoff within service levels.
• Report on campaign performance, attendance, engagement, and pipeline impact.
• Maintain data privacy, consent, and governance across the campaign lifecycle.
• Identify process/data/tech gaps and implement scalable procedures.

Skills

Marketo

Audience segmentation

Lead management

Campaign analytics

Data quality

AI in marketing workflows

Cross-functional collaboration

Project management

Event operations

Offshore collaboration

Tools

Splash

ON24

Job description

Stripe is seeking a Marketing Operations Manager to own end-to-end marketing operations for in-person and online events. You will collaborate with Field Marketing, Demand Gen, Marketing Tech, and Operations to drive attendance, optimize campaigns, and ensure data accuracy and timely sales follow-up.

You will manage audience segmentation, lead routing, and reporting, while upholding data privacy and governance.