Global Marketing Ops Lead – Events & Campaigns

Stripe; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Stripe is seeking a Marketing Operations Manager to own end-to-end operations for in-person and online events, collaborating with Field Marketing, Demand Generation, Marketing Technology, and Sales to drive attendance, data quality, and measurable campaign outcomes. You will manage audience strategy, lead routing, and post-event reporting while upholding privacy and governance standards.

The role focuses on the AMER region, requiring strong program-management, analytics, and cross-functional

Qualifications

• 5+ years in marketing operations, demand generation operations, event operations, or related field.
• 3+ years in Marketo with scalable programs and measurable campaign outcomes.
• Proven track record optimizing campaign and execution workflows in event/webinar platforms (Splash, ON24).
• Experience with audience segmentation, campaign workflows, lead management, and sales follow-up.

Responsibilities

• Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.
• Partner with Field Marketing, Demand Gen, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and metrics.
• Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.
• Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement.
• Manage data capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
• Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within service levels.
• Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact.
• Maintain data quality, privacy, consent, and contact governance throughout the campaign lifecycle.
• Identify and address process, data, and technology gaps by implementing scalable documentation and SOPs.

Skills

Marketo expertise

Campaign orchestration

Audience segmentation

Lead routing

Data analysis

Program management

Privacy & governance

Cross-functional collaboration

Tools

Splash

ON24

Job description

Stripe is seeking a Marketing Operations Manager to own end-to-end operations for in-person and online events, collaborating with Field Marketing, Demand Generation, Marketing Technology, and Sales to drive attendance, data quality, and measurable campaign outcomes. You will manage audience strategy, lead routing, and post-event reporting while upholding privacy and governance standards.

The role focuses on the AMER region, requiring strong program-management, analytics, and cross-functional