Marketing Operations Manager, AMER Events

Wwshemi; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

Stripe is seeking a Marketing Operations Manager to own end-to-end marketing operations for in-person and online events. You will collaborate with Field Marketing, Demand Gen, Marketing Tech, and Operations to drive attendance, optimize campaigns, and ensure data accuracy and timely sales follow-up.

You will manage audience segmentation, lead routing, and reporting, while upholding data privacy and governance.

Qualifications

• 5+ years of experience in marketing operations, demand generation operations, event operations, or related field.
• 3+ years of Marketo experience, with scalable programs and outcomes.
• Experience with Splash and ON24 for events/webinars.
• Audience segmentation, campaign workflows, lead management, and sales follow-up processes.
• Strong program-management skills for multiple concurrent events.
• Analytical skills to use campaign data to improve performance.
• Understanding of data quality, consent, privacy, and governance.

Responsibilities

• Own end-to-end marketing operations for in-person and online events from intake to post-event reporting.
• Define operational plans, timelines, responsibilities, and success metrics with cross-functional teams.
• Manage audience strategy and campaign execution, including registration, emails, testing, and attendance tracking.
• Monitor registration and attendance, identify risks and opportunities to improve conversion.
• Oversee data capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
• Oversee lead scoring, routing, nurture, and handoff within service levels.
• Report on campaign performance, attendance, engagement, and pipeline impact.
• Maintain data privacy, consent, and governance across the campaign lifecycle.
• Identify process/data/tech gaps and implement scalable procedures.

Skills

Marketo

Audience segmentation

Lead management

Campaign analytics

Data quality

AI in marketing workflows

Cross-functional collaboration

Project management

Event operations

Offshore collaboration

Tools

Splash

ON24

Job description

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

Marketing Operations is a team of marketing execution experts and systems thinkers focused on efficiency. We partner closely with Regional and Demand marketing, Growth, Martech, and creative teams to deliver scalable, high-impact campaigns across channels. While we operate globally, this role is focused on supporting the AMER region.

What you’ll do

We are seeking a Marketing Operations Manager to serve as the end-to-end marketing operations process owner for in-person and online events. In this role, you will collaborate with Field Marketing, Demand Generation, Marketing Technology, and Marketing Operations teammates to identify audiences, track and drive attendance, produce high-performing and measurable campaigns, accurately process attendee and non-attendee data, route leads accurately and quickly, and provide sales follow-up reporting.

Responsibilities

• Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.

• Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics.

• Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.

• Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement.

• Manage the accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data.

• Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels.

• Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact.

• Maintain high standards for data quality, privacy, consent, and contact governance throughout the campaign lifecycle.

• Identify and address process, data, and technology gaps by implementing scalable documentation and operating procedures that improve consistency and performance.

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 5+ years of experience in marketing operations, demand generation operations, event operations, or a related field.

• 3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs and driving successful campaign outcomes.

• Proven track record of optimizing campaign and execution workflows within event and webinar platforms (such as Splash and ON24).

• Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes.

• Strong program-management skills, with the ability to manage timelines, dependencies, risks, and multiple concurrent events.

• Strong analytical and problem-solving skills, including experience using campaign data to identify issues and improve performance.

• Understanding of data quality, consent, privacy, and contact-governance practices.

• Clear written and verbal communication skills and experience working across Marketing, Sales, and Technology teams.

• Attention to detail and the ability to operate effectively in a fast-paced environment with changing priorities.

• Experience integrating AI into scalable marketing operations workflow designs and streamline processes.

Preferred qualifications

• Experience in the technology or financial services sectors, ideally within a high-growth company.

• Knowledge of marketing automation tools and processes to enhance efficiency and scalability in campaign execution.

• Strong adaptive skills with a proven ability to thrive in a rapidly changing environment.

• Experience managing or collaborating with an offshore production team to streamline operations.