Strategic Event Marketing Lead: B2B, Hybrid, Equity

PagerDuty; San Francisco (CA); Hybrid; USD 127,000 - 1,914,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits package

Flexible work arrangements

Company equity

ESPP

Retirement plan

Generous vacation & holidays

Wellness days

Job summary

PagerDuty, Inc. is seeking an Event Marketing Manager to join our Revenue Marketing & Operations team to lead the planning and execution of hosted and third-party events, shaping our event strategy to align with OKRs and drive pipeline.

The ideal candidate will have a strong background in B2B event management, data-driven decision making, and the ability to collaborate with GTM teams to achieve revenue goals. This role offers a hybrid work model with opportunities across multiple locations.

Qualifications

• 7+ years in marketing, sales, or customer-facing role in fast-growing org.
• 5+ years in B2B event management with leading, project managing, and executing large multi-faceted events.
• A data-driven approach to decision-making using Salesforce, Tableau, or similar tools.

Responsibilities

• Develop and implement comprehensive event and trade show strategies aligned with marketing and business objectives.
• Oversee planning and execution of hosted and 3rd party events, including logistics, vendor management, staffing, and on-site management.
• Collaborate with cross-functional marketing, sales, and product teams to align on event objectives and create impactful experiences.
• Source and manage vendor and agency relationships for event planning and execution: vendors, venues, booth partners, design, video, etc.
• Develop enablement tools and resources to empower Sales and Customer Success teams to hit registration targets and executive meeting goals.
• Monitor and evaluate event performance against key metrics, collecting and analyzing data to measure success and identify areas for improvement.
• Communicate event plans, progress, and outcomes to senior management and stakeholders.

Skills

Event marketing

B2B events

Project management

Data-driven decisions

Tools

Salesforce

Tableau

Splash

Cvent

Asana

Monday

Job description

PagerDuty, Inc. is seeking an Event Marketing Manager to join our Revenue Marketing & Operations team to lead the planning and execution of hosted and third-party events, shaping our event strategy to align with OKRs and drive pipeline.

The ideal candidate will have a strong background in B2B event management, data-driven decision making, and the ability to collaborate with GTM teams to achieve revenue goals. This role offers a hybrid work model with opportunities across multiple locations.