Director of Equipment Sales

Assa Abloy Ab; Monroe (NC); Hybrid; USD 120,000 - 180,000; Full time

Job summary

ASSA ABLOY Group is seeking a Director of Equipment Sales to lead North America's direct sales strategy for entry systems across the U.S. You will own pricing structures, discount governance, and incentives while steering multi-channel teams including architectural, inside sales, and distributors.

A strong leader will drive CRM adoption and cross-functional alignment with marketing, product, and operations.

Qualifications

• Bachelor's degree in business, sales, or marketing; MBA preferred.
• 10+ years of progressive sales leadership experience in building products or manufacturing.
• Experience developing pricing strategies and managing discount governance.
• Proven track record leading multi-channel sales teams (direct, architectural/specification, inside sales).
• Strong analytical, financial acumen and cross-functional collaboration skills.

Responsibilities

• Develop and execute sales strategy for ASSA ABLOY products across the U.S. market.
• Own equipment pricing strategy and structure.
• Design, implement, and manage sales incentive compensation plans.
• Establish and govern discounting policy and approval thresholds.
• Lead architectural sales function and oversee regional reps.
• Manage inside sales team and dotted-line alignment with District Managers.
• Drive CRM optimization, data integrity, and forecasting support.
• Partner with marketing, product, and operations to align strategy.
• Build and develop a high-performing sales team with succession planning.

Skills

Pricing strategy

Discount governance

Multi-channel sales leadership

Analytical skills

Leadership

Communication

Willingness to travel

Education

Bachelor's degree in Business, Sales, Marketing

MBA preferred

Tools

CRM

Job description

Director of Equipment Sales

The Role: The Director of Equipment Sales is responsible for AAES North America's direct sales strategy for ASSA ABLOY entrance systems products across the United States. This role owns equipment pricing strategy, sales incentive plan design, and discount governance, and leads a multi-channel sales organization spanning architectural, inside sales, distributor partners and field sales functions.

Key Responsibilities

Develop and execute sales strategy for ASSA ABLOY products across the U.S. market Own equipment pricing strategy and structure Design, implement, and manage sales incentive compensation plans Establish and govern discounting policy and approval thresholds Lead the architectural sales function through the Director of Architecture, overseeing regional architectural sales representatives Manage a team of 6 inside sales representatives supporting field offices Maintain a dotted-line relationship with District Sales Managers to align field execution with direct sales strategy Lead ASSA ABLOY indirect distribution business channel Drive CRM optimization and utilization across the sales organization, ensuring data integrity, pipeline visibility, and reporting accuracy to support forecasting and decision-making Partner with marketing, product, and operations to align sales strategy with business objectives Analyze sales performance, pricing trends, and market conditions to inform strategy adjustments Build and develop a high-performing sales team, including talent development and succession planning

What You Will Need

Bachelor's degree in Business, Sales, Marketing, or related field; MBA preferred 10+ years of progressive sales leadership experience, ideally in building products, industrial equipment, or a related manufacturing/distribution environment Demonstrated experience developing pricing strategy and managing discount governance Experience designing and administering sales incentive compensation plans Proven track record leading multi-channel sales teams (direct, architectural/specification, inside sales) Strong analytical and financial acumen Excellent leadership, communication, and cross-functional collaboration skills Ability to travel as needed across the U.S.

We are the ASSA ABLOY Group

Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

We are the ASSA ABLOY Group Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.