Enrollment Marketing & Communications Lead

Denison University; Granville Township (OH); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

10% retirement contribution

22 vacation days

3 floating holidays

Comprehensive health benefits

Paid campus closure from Christmas to‑

Free parking and gym membership

Free employee classes

Job summary

Denison University seeks an experienced admission professional to lead enrollment marketing and communication efforts. This Associate Director will shape communications across channels, using Slate CRM for targeted outreach and data-driven planning.

Reporting to the AVP, the role collaborates across campus, aligns messaging with Denison’s priorities, and drives yield through informed, strategic communications.

Qualifications

• Bachelor’s degree required in a related field.
• At least five years in education admission or related field.
• Experience with a CRM (Slate) including creating queries and scheduling communications.
• Strong analytical skills to interpret recruitment data and adjust strategy.
• Excellent writing, editing, and verbal communication skills.
• Ability to collaborate across teams and manage competing priorities.

Responsibilities

• Lead development and execution of admission marketing plans.
• Plan integrated communications across email, digital, web, social, print, and mail.
• Develop audience-specific messaging with campus partners.
• Coordinate communications with college counselors.
• Use Slate CRM to build queries and reports.
• Analyze engagement, trends, and conversion; report findings.
• Coordinate with University Communications for consistent messaging.
• Oversee communications for Financial Aid and Student Accounts.
• Monitor enrollment marketing trends and vendor options.
• Manage multiple projects and deadlines with stakeholders.

Skills

Analytical skills

Writing & editing

Verbal & interpersonal communication

Autonomy & self-management

Strategic thinking

Education

Bachelor’s degree

Tools

Slate CRM

Job description

Denison University seeks an experienced admission professional to lead enrollment marketing and communication efforts. This Associate Director will shape communications across channels, using Slate CRM for targeted outreach and data-driven planning.

Reporting to the AVP, the role collaborates across campus, aligns messaging with Denison’s priorities, and drives yield through informed, strategic communications.