Enrollment Communications Director: Strategic Campaigns & CRM

Insight Global; Greensboro (NC); Presencial; USD 110.000 - 150.000; Jornada completa

Descripción de la vacante

Insight Global is seeking a Director of Enrollment Communications within University Communications’ Brand Marketing team in Greensboro, NC. This senior role oversees enrollment marketing campaigns, CRM-driven communications, and outcomes-oriented strategies to support recruitment, enrollment, and student-facing messaging.

You will lead a team, partner with Admissions, Financial Aid, Registrar, and Graduate School, and translate enrollment goals into strategic marketing plans.

Formación

• Bachelor’s degree and at least 7 years of progressively responsible professional experience in marketing, communications, enrollment marketing, recruitment marketing, public relations, or a related field.
• 3+ years of experience working within higher education marketing, enrollment management, admissions, or a related university environment
• Demonstrated experience developing and implementing strategic marketing or communication plans that support organizational objectives.
• Demonstrated knowledge of digital marketing, multi-channel communications, CRM-supported communications, and data-informed decision making.
• Supervisory experience, including coaching, mentoring, and evaluating professional staff.

Responsabilidades

• Serve as the primary marketing liaison to Enrollment Management leadership and key campus partners including Admissions, Financial Aid, the Registrar, Graduate School, Cashiers Office, and related units.
• Understand institutional enrollment goals and translate complex enrollment policies, processes, and priorities into actionable marketing initiatives and communication plans.
• Advise Enrollment Management leadership on marketing best practices and trends as they relate to key audiences.
• Represent and advocate for the needs, expectations, and perceptions of prospective students and families in institutional messaging, brand positioning, and marketing decision making.
• Provide expert input on university-wide messages and campaigns from an enrollment perspective.
• Directly develop and manage enrollment marketing campaigns, communication plans, messaging strategies, and recruitment initiatives.
• Lead audience segmentation, communication planning, and channel strategy for prospective and enrolled student populations.
• Collaborate with creative, web, advertising, content, and social media teams to coordinate campaign execution.
• Review and approve enrollment-focused marketing assets and communications to ensure accuracy, effectiveness, and alignment with institutional goals

Conocimientos

Strategic marketing planning

Enrollment marketing

CRM systems

Data-driven decision making

Team leadership

Cross-functional collaboration

Educación

Bachelor

Descripción del empleo

Insight Global is seeking a Director of Enrollment Communications within University Communications’ Brand Marketing team in Greensboro, NC. This senior role oversees enrollment marketing campaigns, CRM-driven communications, and outcomes-oriented strategies to support recruitment, enrollment, and student-facing messaging.

You will lead a team, partner with Admissions, Financial Aid, Registrar, and Graduate School, and translate enrollment goals into strategic marketing plans.