Strategic Email Communications Lead

Dallas College; Texas; On-site; USD 51,000 - 62,000; Full time

Job summary

Dallas College is seeking a Manager, Email Communications to lead enterprise-wide email programs, campaigns, and analytics. You will craft data-driven messages that engage students, employees, alumni, and the community, aligning with the college's mission.

Responsibilities include strategy, lifecycle campaigns, audience segmentation, compliance with CAN-SPAM and GDPR, and cross-functional collaboration to deliver timely, impactful communications that reinforce the college's visibility and

Qualifications

• Bachelor’s degree or equivalent experience; two years in internal/strategic communications.
• Experience developing internal and external email communications campaigns.
• Ability to write, edit and proofread compelling content for diverse audiences.
• Strong data-driven marketing and analytics skills with attention to detail.

Responsibilities

• Develop and execute data-driven email communications strategies aligned with institutional goals.
• Manage newsletters, promotional communications, automated journeys, and lifecycle campaigns.
• Create targeted audience segmentation strategies and optimize deliverability.
• Ensure compliance with CAN-SPAM, GDPR and data privacy standards.
• Lead multiple projects with stakeholders and manage timelines.

Skills

Email campaigns

Audience segmentation

Copywriting

Analytics

Project management

Cross-functional collaboration

Education

Bachelor’s degree or equivalent experience

Tools

ESPs

CRM systems

Salesforce Marketing Cloud

HTML/CSS for templates

Job description

Dallas College is seeking a Manager, Email Communications to lead enterprise-wide email programs, campaigns, and analytics. You will craft data-driven messages that engage students, employees, alumni, and the community, aligning with the college's mission.

Responsibilities include strategy, lifecycle campaigns, audience segmentation, compliance with CAN-SPAM and GDPR, and cross-functional collaboration to deliver timely, impactful communications that reinforce the college's visibility and