Manager, Email Communications

Dallas College; Dallas (TX); Sur place; USD 51 000 - 62 000; Plein temps

Résumé du poste

Dallas College is seeking a Manager, Email Communications to shape enterprise-wide email strategies and audience experiences. You will lead strategy, execution, and optimization of campaigns, partnering with stakeholders to engage students, employees, alumni and the community.

The ideal candidate is a strategic communicator with analytical marketing skills, capable of driving engagement and using data insights to deliver impactful email programs across the institution.

Qualifications

• Bachelor’s degree or equivalent in Communications, Public Relations, Marketing or related field.
• Two years of experience in internal or employee communications or related field.

Responsabilités

• Develop and execute enterprise-wide email communications strategies.
• Manage newsletters, promotional communications, automated journeys, and lifecycle campaigns.
• Ensure CAN-SPAM, GDPR and data privacy compliance.
• Lead multiple projects with cross-departmental teams.
• Provide data-driven reporting and actionable recommendations.
• Collaborate with stakeholders to optimize audience engagement.

Connaissances

Email campaigns

ESP platforms

Writing & editing

Data analytics

Digital marketing

Stakeholder collaboration

Project management

Organizational skills

Formation

Bachelor's degree or equivalent

Outils

CRM systems

Email Service Providers

Description du poste

Weekly Work Hours

40

Compensation Range

Staff Range N05 Salary

Salary Minimum

$56,119.00 Annually

FLSA

United States of America (Exempt)

Work Location

• All positions are considered on-site roles.
• After six months of employment, some positions may be eligible to apply for a hybrid work arrangement based on job responsibilities, operational needs, supervisor approval, and Dallas College policy.
• Academic (Faculty) positions require an on-campus presence, even when teaching online courses, in accordance with state law.

Position Type

Staff

Are you passionate about creating meaningful communications that engage, inform, and inspire? As the Manager, Email Communications, you will play a critical role in shaping how our college connects with students, employees, alumni, and the broader community.

In this role, you will lead the strategy, execution, and optimization of enterprise-wide email communications, leveraging data-driven insights to deliver the right message to the right audience at the right time. You’ll partner with stakeholders across the institution to develop impactful campaigns that increase engagement, strengthen relationships, and support the college’s mission and goals.

The ideal candidate is a skilled communicator, strategic thinker, and analytical marketer who thrives in a collaborative environment and is passionate about delivering exceptional audience experiences through email and digital communications.

What You’ll Do

Email Strategy & Campaign Management

• Develop and execute comprehensive email communication strategies that align with institutional priorities and business objectives.
• Manage the full lifecycle of email campaigns, including newsletters, promotional communications, automated journeys, and nurture/drip campaigns.
• Create targeted audience segmentation strategies to deliver relevant and personalized content.
• Ensure compliance with email marketing regulations and industry best practices, including CAN-SPAM, GDPR, and data privacy standards.
• Maintain and optimize email distribution lists to support audience growth, engagement, and deliverability.

Analytics, Testing & Optimization

• Use data and audience insights to continually improve campaign performance and engagement.
• Conduct A/B testing on subject lines, content, design, calls-to-action, and send times to maximize effectiveness.
• Monitor key performance indicators, including open rates, click-through rates, conversions, and deliverability metrics.
• Provide actionable reporting and recommendations to stakeholders based on campaign performance and emerging trends.

Content Development & Storytelling

• Write, edit, and proofread compelling email content that reflects the college’s voice and resonates with diverse audiences.
• Collaborate with communications, marketing, and subject matter experts to develop engaging messaging and campaigns.
• Translate complex information into clear, concise, and audience-focused communications.

Project & Stakeholder Management

• Lead multiple communications projects simultaneously, ensuring quality execution and on-time delivery.
• Develop project timelines, coordinate resources, and manage priorities in a fast-paced environment.
• Build strong relationships with internal partners across the institution, serving as a trusted communications advisor.
• Consult with stakeholders to understand communication objectives and recommend effective email marketing solutions.

What You’ll Bring

• Experience developing and executing email communications and marketing campaigns.
• Strong knowledge of email marketing platforms (ESPs), CRM systems, audience segmentation, and lifecycle marketing strategies.
• Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
• Experience analyzing campaign performance data and translating insights into actionable recommendations.
• Strong understanding of communication strategies, digital marketing trends, and audience engagement best practices.
• Excellent interpersonal and relationship-building skills with the ability to collaborate effectively across diverse teams and stakeholder groups.
• Demonstrated ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
• Strong organizational and project management skills with a proactive, solutions-oriented approach.

Position / Job Summary
The Manager, Email Communications executes enterprise wide email communications and analyzes data to enhance communication plans that amplify the college’s visibility, engagement and success among students, employees, the community and the broader education landscape. The ideal candidate will possess a broad understanding of messaging strategies, email best practices, CRM and ESPs, internal and external communications, email analytics, project management and process improvement.

Essential Duties & Responsibilities

• Email Communications – Develop and execute data-driven email communications strategies aligned with business goals, ensuring timely deployment and optimal send frequencies. Manage the end-to-end execution of emails, newsletters and automated lifecycle/drip campaigns. Ensure all email communications adhere to data protection regulations (e.g., CAN-SPAM, GDPR). Maintain healthy email distributions lists.

• Testing, Analytics and Optimization – Test subject lines, email copy, layouts and send times and optimize messages based on results. Continuously adjust strategies based on performance data to improve open rates, click-through rates (CTR) and conversion rates. Report on key email metrics.
  Copywriting – Create compelling, persuasive content for use in public relations and communications campaigns, advertising, email and other promotional material.

• Project Management – Plan, execute and oversee the successful completion of various projects within the organization. Define project objectives, create detailed project plans and allocate resources effectively to ensure project goals are met on time and within budget.

• Client Relations – Build and maintain strong, positive relationships with internal clients. Responsibilities include addressing their inquiries and concerns promptly and ensuring exceptional customer service at all times.

• Required Dallas College Professional Development Hours per Academic Year.
  o All employees are required to complete a minimum of 19 hours.
  o People leaders are required an additional 16 hours of leadership development.

• Perform other duties not listed as assigned.

Minimum and Preferred – Education, Experience, and/or Certifications
Required Qualifications for Role (necessary or mandatory)

• Bachelor’s degree, or associate degree and equivalent experience, in Communications, Public Relations, Journalism, Marketing, English, Business or a related field. Official transcripts will be required.
• Two (2) years of experience in internal communications, corporate communications, employee communications, executive communications, strategic communications, public relations, journalism, or a related communications discipline.

Other Preferred Qualifications for Role (not mandatory, but advantageous)

• Experience in strategic planning, resource allocation, timeline management, and project management
• Bilingual or multilingual preferred

*** Will be subject to a criminal background check. Some positions may be subject to a fingerprint check. ***

Knowledge, Skills, and Abilities
Required Qualifications for Role (necessary or mandatory)

• Experience in email communications and marketing.
• Exceptional copywriting and proofreading skills with a strong eye for detail.
• Broad understanding of communications and media trends, principles, strategies, and tactics.
• Strong analytical mindset with the ability to interpret data, analyze market trends and draw actionable insights.
• Exceptional written, verbal and interpersonal communication skills, with the ability to collaborate effectively with cross