Email Communications Strategy Manager

Dallas College; United States; Sur place; USD 51 000 - 62 000; Plein temps

Résumé du poste

Dallas College seeks a Manager of Email Communications to lead enterprise-wide email programs, using data-driven insights to deliver timely, relevant messages to students, employees, alumni, and the community. The role partners with multiple stakeholders to craft campaigns that engage audiences and support the college’s mission.

The ideal candidate communicates clearly, analyzes metrics, and drives continuous improvement in email and digital communications, with a focus on audience experiences

Qualifications

• Experience developing and executing email communications and marketing campaigns.
• Strong knowledge of email marketing platforms, CRM systems, audience segmentation, and lifecycle marketing strategies.
• Exceptional writing, editing, and proofreading with attention to detail.
• Experience analyzing campaign performance data and translating insights into recommendations.

Responsabilités

• Develop and execute data-driven email strategies aligned with institutional priorities and business objectives.
• Manage the full lifecycle of email campaigns, including newsletters, promotions, automated journeys, and nurture campaigns.
• Create targeted audience segmentation to deliver relevant, personalized content.
• Ensure compliance with CAN-SPAM, GDPR, and data privacy standards.
• Monitor deliverability and engagement metrics to optimize performance.
• Provide reporting and recommendations to stakeholders based on campaign results.

Connaissances

Email marketing

Campaign analysis

Audience segmentation

Project management

Writing

Outils

ESP platforms

CRM systems

Lifecycle marketing

Description du poste

Dallas College seeks a Manager of Email Communications to lead enterprise-wide email programs, using data-driven insights to deliver timely, relevant messages to students, employees, alumni, and the community. The role partners with multiple stakeholders to craft campaigns that engage audiences and support the college’s mission.

The ideal candidate communicates clearly, analyzes metrics, and drives continuous improvement in email and digital communications, with a focus on audience experiences