Manager, Email Communications

Dallas College; United States; On-site; USD 51,000 - 62,000; Full time

Job summary

Dallas College seeks a Manager of Email Communications to lead enterprise-wide email programs, using data-driven insights to deliver timely, relevant messages to students, employees, alumni, and the community. The role partners with multiple stakeholders to craft campaigns that engage audiences and support the college’s mission.

The ideal candidate communicates clearly, analyzes metrics, and drives continuous improvement in email and digital communications, with a focus on audience experiences

Qualifications

• Experience developing and executing email communications and marketing campaigns.
• Strong knowledge of email marketing platforms, CRM systems, audience segmentation, and lifecycle marketing strategies.
• Exceptional writing, editing, and proofreading with attention to detail.
• Experience analyzing campaign performance data and translating insights into recommendations.

Responsibilities

• Develop and execute data-driven email strategies aligned with institutional priorities and business objectives.
• Manage the full lifecycle of email campaigns, including newsletters, promotions, automated journeys, and nurture campaigns.
• Create targeted audience segmentation to deliver relevant, personalized content.
• Ensure compliance with CAN-SPAM, GDPR, and data privacy standards.
• Monitor deliverability and engagement metrics to optimize performance.
• Provide reporting and recommendations to stakeholders based on campaign results.

Skills

Email marketing

Campaign analysis

Audience segmentation

Project management

Writing

Tools

ESP platforms

CRM systems

Lifecycle marketing

Job description

Weekly Work Hours

40

Compensation Range

Staff Range N05 Salary

Salary Minimum $56,119.00 Annually

FLSA

United States of America (Exempt)

Work Location

All positions are considered on-site roles.

After six months of employment, some positions may be eligible to apply for a hybrid work arrangement based on job responsibilities, operational needs, supervisor approval, and Dallas College policy.

Academic (Faculty) positions require an on-campus presence, even when teaching online courses, in accordance with state law.

Position Type

Staff

Job Description

Are you passionate about creating meaningful communications that engage, inform, and inspire? As the Manager, Email Communications, you will play a critical role in shaping how our college connects with students, employees, alumni, and the broader community.

In this role, you will lead the strategy, execution, and optimization of enterprise-wide email communications, leveraging data-driven insights to deliver the right message to the right audience at the right time. You'll partner with stakeholders across the institution to develop impactful campaigns that increase engagement, strengthen relationships, and support the college's mission and goals.

The ideal candidate is a skilled communicator, strategic thinker, and analytical marketer who thrives in a collaborative environment and is passionate about delivering exceptional audience experiences through email and digital communications.

What You’ll Do

• Develop and execute comprehensive email communication strategies that align with institutional priorities and business objectives.
• Manage the full lifecycle of email campaigns, including newsletters, promotional communications, automated journeys, and nurture/drip campaigns.
• Create targeted audience segmentation strategies to deliver relevant and personalized content.
• Ensure compliance with email marketing regulations and industry best practices, including CAN-SPAM, GDPR, and data privacy standards.
• Maintain and optimize email distribution lists to support audience growth, engagement, and deliverability.
• Use data and audience insights to continually improve campaign performance and engagement.
• Conduct A/B testing on subject lines, content, design, calls-to-action, and send times to maximize effectiveness.
• Monitor key performance indicators, including open rates, click-through rates, conversions, and deliverability metrics.
• Provide actionable reporting and recommendations to stakeholders based on campaign performance and emerging trends.
• Write, edit, and proofread compelling email content that reflects the college's voice and resonates with diverse audiences.
• Collaborate with communications, marketing, and subject matter experts to develop engaging messaging and campaigns.
• Translate complex information into clear, concise, and audience-focused communications.
• Lead multiple communications projects simultaneously, ensuring quality execution and on-time delivery.
• Develop project timelines, coordinate resources, and manage priorities in a fast-paced environment.
• Build strong relationships with internal partners across the institution, serving as a trusted communications advisor.
• Consult with stakeholders to understand communication objectives and recommend effective email marketing solutions.

What You’ll Bring

• Experience developing and executing email communications and marketing campaigns.
• Strong knowledge of email marketing platforms (ESPs), CRM systems, audience segmentation, and lifecycle marketing strategies.
• Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
• Experience analyzing campaign performance data and translating insights into actionable recommendations.
• Strong understanding of communication strategies, digital marketing trends, and audience engagement best practices.
• Excellent interpersonal and relationship-building skills with the ability to collaborate effectively across diverse teams and stakeholder groups.
• Demonstrated ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
• Strong organizational and project management skills with a proactive, solutions-oriented approach.

Position / Job Summary

The Manager, Email Communications executes enterprise wide email communications and analyzes data to enhance communication plans that amplify the college's visibility, engagement and success among students, employees, the community and the broader education landscape. The ideal candidate will possess a broad understanding of messaging strategies, email best practices, CRM and ESPs, internal and external communications, email analytics, project management and process improvement.

Essential Duties & Responsibilities

Email Communications - Develop and execute data-drive