Strategic Director, Programmatic & Emerging Media (Remote)

Avocado Green Brands; California (MO); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision

401(k) match

Paid time off

Volunteer days

Annual bonus

Wellness program

Employee discount

Job summary

Avocado Green Brands is seeking a Director of Programmatic & Emerging Media to own and build our programmatic, audio, and new-channel portfolio. You’ll set strategy, manage vendors, run buys, and report directly to the VP of Digital Marketing in a high-trust, owner-operator role.

This senior IC role requires hands-on expertise across DSPs, PMPs, DMPs, and data-driven targeting, with a focus on consolidation and internal measurement frameworks.

Qualifications

• 5–8 years of experience in programmatic, media buying, or performance marketing.
• Hands-on expertise in audio and programmatic display; experience with self-serve CTV/OTT/OOH preferred.
• Fluency with DSPs, PMPs, DMPs; strong data-driven targeting.
• Proven track record managing media budgets and vendor relationships independently.
• Direct experience with podcast advertising, streaming audio, or radio media buying.
• Strong analytical skills; able to build a measurement framework.
• Familiarity with attribution platforms such as Northbeam or equivalent MTA tools.
• Senior IC; self-directed, organized, and able to present to leadership.
• Brand-aligned with healthy living and environmental values; experience in DTC/e-commerce preferred.

Responsibilities

• Own programmatic, audio, and emerging media channels from strategy to execution.
• Manage vendor relationships, RFP processes, and negotiations across portfolio.
• Build and own channel-level measurement and reporting frameworks.
• Develop targeting, attribution, and performance dashboards with analytics input.
• Lead testing and optimization; consolidate vendor landscape for efficiency.

Skills

Programmatic media buying

Performance marketing

Audio advertising

Data-driven targeting

Vendor management

DSPs PMPs DMPs

Tools

Northbeam

Job description

Avocado Green Brands is seeking a Director of Programmatic & Emerging Media to own and build our programmatic, audio, and new-channel portfolio. You’ll set strategy, manage vendors, run buys, and report directly to the VP of Digital Marketing in a high-trust, owner-operator role.

This senior IC role requires hands-on expertise across DSPs, PMPs, DMPs, and data-driven targeting, with a focus on consolidation and internal measurement frameworks.