Director, Programmatic & Emerging Media — Own Your Channel

Avocado Green Mattress; Fullerton (CA); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental

Vision

Life insurance

401(k) with employer match

PTO

Volunteer days

Employee product discount

Annual Bonus Plan

Training and tools

Wellness program

Referral bonus

Growth opportunities

Job summary

Avocado Green Brands is seeking a Director of Programmatic & Emerging Media to own and grow our programmatic, audio, and emerging channels. You will manage vendors, run buys, and report to the VP of Digital Marketing with minimal bureaucracy.

This senior IC role requires hands-on expertise in audio and programmatic display, self-serve CTV, and measurement, with the goal of consolidating our fragmented vendor landscape and driving performance.

Qualifications

• 5-8 years in programmatic, media buying, or performance marketing.
• Agency and in-house experience valued.
• Deep expertise in audio and programmatic display.
• Experience with self-serve CTV, OTT, and OOH preferred.
• Fluency with DSPs, PMPs, and DMPs; data-driven targeting.

Responsibilities

• Own and optimize programmatic, audio, and emerging channels end-to-end.
• Consolidate vendor set, bring buying in-house, and develop channel measurement.
• Own spend pacing, budget reconciliation, and monthly close with finance.
• Build attribution framework connecting investment to outcomes with analytics.
• Report performance dashboards to the VP of Digital Marketing.

Skills

Channel ownership

Vendor management

DSPs & PMPs

Data-driven targeting

Measurement framework

Podcast advertising

Analytical mindset

Senior individual contributor

Communication to leadership

Tools

Northbeam

MTA tools

DSPs

Job description

Avocado Green Brands is seeking a Director of Programmatic & Emerging Media to own and grow our programmatic, audio, and emerging channels. You will manage vendors, run buys, and report to the VP of Digital Marketing with minimal bureaucracy.

This senior IC role requires hands-on expertise in audio and programmatic display, self-serve CTV, and measurement, with the goal of consolidating our fragmented vendor landscape and driving performance.