Director, Programmatic & Emerging Media — Own & Optimize

Avocado Green Brands; Sacramento (CA); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical (HMO, PPO, HSA)

Dental

Vision

Employer Paid Life Insurance

401(k) with employer match

PTO

Volunteer days

Employee product discount

Annual Bonus Plan

Training and Tools to be successful

Wellness Program

Referral Bonus

Opportunity to grow

Job summary

Avocado Green Brands is seeking a Director of Programmatic & Emerging Media to lead our programmatic, audio, and emerging-channel portfolio. This is a senior individual contributor role with no direct reports, reporting to the VP of Digital Marketing.

You will own strategy, vendor relationships, buys, and performance measurement across self-serve CTV, programmatic video, audio, display, and emerging channels.

Qualifications

• 5-8 years of experience in programmatic, media buying, or performance marketing.
• Deep hands-on expertise in audio and programmatic display.
• Experience with self-serve CTV, OTT, and OOH is strongly preferred.
• Fluency with DSPs, PMPs, and DMPs, and data-driven targeting.
• Proven track record managing media budgets and vendor relationships independently.
• Direct experience with podcast advertising or streaming audio is a plus.
• Ability to build a measurement framework and present to leadership.

Responsibilities

• Own audio and programmatic display programs and manage vendor relationships.
• Consolidate vendors into an optimized, in-house driven portfolio.
• Lead testing and optimization across placements and own performance reporting.
• Oversee Programmatic Display & Self-Serve CTV strategies and DSP relationships.
• Identify and scale emerging channels (retail media, streaming platforms, etc.).
• Manage budgets, vendor terms, and monthly financial close with finance partners.
• Develop and maintain performance dashboards and measurement frameworks.

Skills

Programmatic media

Audio advertising

Display advertising

DSPs & PMPs & DMPs

Vendor management

Analytical skills

Measurement framework

Podcast ads

Tools

Northbeam

Job description

Avocado Green Brands is seeking a Director of Programmatic & Emerging Media to lead our programmatic, audio, and emerging-channel portfolio. This is a senior individual contributor role with no direct reports, reporting to the VP of Digital Marketing.

You will own strategy, vendor relationships, buys, and performance measurement across self-serve CTV, programmatic video, audio, display, and emerging channels.