Senior Director, Media & Analytics Strategy

Page Mechanical Group, Inc.; Irving (TX); On-site; USD 140,000 - 180,000; Full time

Job summary

Avocados From Mexico seeks an Associate Director of Media and Analytics to lead the media, analytics, and audience strategy driving brand growth and demand for their avocados. This senior leader will unify cross-channel insights and elevate measurement, governance, and best practices across paid channels.

The role manages two direct reports, coaches talent, and partners with marketing to align media strategy with business objectives while advancing attribution, segmentation, and performance

Qualifications

• Bachelor's degree required; advanced degree preferred.
• Ten or more years of media planning, buying, and analytics experience.
• Prior experience managing teams and developing talent.
• Experience within CPG, produce, retail, or foodservice environments preferred.

Responsibilities

• Lead long-term media and data strategy aligned with brand, shopper, and business objectives.
• Oversee development of omnichannel media plans across TV, OTV, audio, digital, social, programmatic, SEO, and retail media.
• Guide agency partners through planning, activation, trafficking, optimization, and measurement processes.
• Establish a unified optimization framework with shared KPIs across internal teams and agencies.
• Lead AFM’s audience strategy including segmentation and measurement frameworks.
• Develop analytics models, performance benchmarks, and insights to inform marketing decisions.
• Translate complex data into clear, actionable insights for senior leadership.
• Oversee website analytics and optimization in partnership with Digital and IT teams.
• Partner with Brand, Digital, Shopper, and Foodservice teams to ensure integrated marketing efforts.
• Mentor and develop a high-performing team, fostering growth and accountability.

Job description

Avocados From Mexico seeks an Associate Director of Media and Analytics to lead the media, analytics, and audience strategy driving brand growth and demand for their avocados. This senior leader will unify cross-channel insights and elevate measurement, governance, and best practices across paid channels.

The role manages two direct reports, coaches talent, and partners with marketing to align media strategy with business objectives while advancing attribution, segmentation, and performance