Director, Programmatic & Emerging Media (Remote, CA)

Avocado Green Brands; Sacramento (CA); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical (HMO, PPO, HSA)

Dental

Vision

Employer Paid Life Insurance

401(k) with employer match

PTO

Volunteer days

Employee product discount

Annual Bonus Plan

Training and Tools to be successful

Wellness Program

Referral Bonus

Opportunity to grow

Job summary

Avocado Green Brands is seeking a Director of Programmatic & Emerging Media to lead our programmatic, audio, and emerging-channel portfolio. This is a senior individual contributor role with no direct reports, reporting to the VP of Digital Marketing.

You will own strategy, vendor relationships, buys, and performance measurement across self-serve CTV, programmatic video, audio, display, and emerging channels.

Qualifications

• 5-8 years of experience in programmatic, media buying, or performance marketing.
• Deep hands-on expertise in audio and programmatic display.
• Experience with self-serve CTV, OTT, and OOH is strongly preferred.
• Fluency with DSPs, PMPs, and DMPs, and data-driven targeting.
• Proven track record managing media budgets and vendor relationships independently.
• Direct experience with podcast advertising or streaming audio is a plus.
• Ability to build a measurement framework and present to leadership.

Responsibilities

• Own audio and programmatic display programs and manage vendor relationships.
• Consolidate vendors into an optimized, in-house driven portfolio.
• Lead testing and optimization across placements and own performance reporting.
• Oversee Programmatic Display & Self-Serve CTV strategies and DSP relationships.
• Identify and scale emerging channels (retail media, streaming platforms, etc.).
• Manage budgets, vendor terms, and monthly financial close with finance partners.
• Develop and maintain performance dashboards and measurement frameworks.

Skills

Programmatic media

Audio advertising

Display advertising

DSPs & PMPs & DMPs

Vendor management

Analytical skills

Measurement framework

Podcast ads

Tools

Northbeam

Job description

THE ROLE

Avocado is seeking a Director of Programmatic & Emerging Media to join our growing digital marketing team. This is a senior individual contributor role. We are looking for a Director-level practitioner to own and build our programmatic, audio, and emerging channel portfolio — no direct reports, no bureaucracy, just a high-trust seat for someone who knows these channels deeply and wants to own them end to end. You will set the strategy, manage the vendors, run the buys, and report performance directly to the VP of Digital Marketing. Today our program is spread thin across dozens of vendors without a dedicated internal owner, that’s where you come in. You would be the channel owner from day one, with an immediate mandate to consolidate and improve it. While there is analytical support, we expect you to build and run your own channel-level measurement rather than wait for someone else to build it for you. If you have built programmatic and audio programs at a DTC brand or agency and you are ready to own a channel portfolio rather than contribute to one, this role is for you. Note on Scope: This role owns self-serve CTV (such as MNTN, Vibe.co etc), programmatic video, audio, display, out-of-home, and emerging channels (for example: Open AI) — everything reachable through a DSP or direct vendor relationship. You will coordinate closely with our Linear AOR on measurement and audience strategy to maintain alignment and coverage across all platforms and screens. Note on Location: This role is hybrid out of our Fullerton, CA office or fully remote within the United States. We prefer candidates based in the Fullerton, CA area or the New York metro area to support occasional in-person collaboration, but we are open to strong remote candidates across the U.S. Note on Pay Transparency: The pay range for this role is $110,000 - $140,000 Yearly DOE for remote.

What You’ll Be Working On

• Audio Build and manage programs across the full audio ecosystem — host-reads, podcasts, streaming audio, and satellite or traditional radio while leading vendor relationships directly.
• Consolidate a fragmented vendor set into a program you can actually optimize, and bring more of the buying in-house over time.
• Drive testing and optimization across placements, and own performance reporting for the channel.
• Programmatic Display & Self-Serve CTV
• Develop and execute data-driven campaign strategies across programmatic display, self-serve CTV, and OTT.
• Manage DSP relationships and optimize toward brand and acquisition KPIs.
• Create and formalize an RFP process, identify gaps and opportunities to improve program efficiency over time.
• Own targeting strategy, audience segmentation, and creative trafficking across platforms.
• Build the attribution and measurement framework that connects this investment to business outcomes, working with our analytics function where deeper modeling is needed.
• Emerging Channels
• Identify, test, and scale new channels — retail media, emerging and streaming platforms, and other long-tail opportunities.
• Run a disciplined testing cadence with clear success criteria, and make honest calls about where to pivot.
• Own out-of-home and digital out-of-home planning and buying, evaluating formats and placements within the broader media mix.
• Vendor & Budget Management
• Lead all vendor relationships, RFP processes, and media negotiations across your portfolio.
• Assess partner value including fee structures, pilot terms, and renewal decisions, and make recommendations on where we should buy directly versus through a partner.
• Own spend pacing, budget reconciliation, and channel-level cost accuracy, working with our finance partners on monthly close.
• Reporting & Operations
• Own performance dashboards and weekly reporting across all vendors in your portfolio.
• Ensure your channels are tracked accurately in Northbeam, our attribution platform, and take responsibility for the integrity of your own channel data.
• Surface insights and channel recommendations directly to the VP on a regular cadence.

What You Bring

• 5-8 years of experience in programmatic, media buying, or performance marketing. Agency and in-house experience are both valued.
• Deep, hands‑on expertise in audio and programmatic display.
• Experience with self‑serve CTV, OTT, and OOH is strongly preferred.
• Real fluency with DSPs, PMPs, and DMPs, and a strong understanding of data‑driven targeting and audience strategy.
• A proven track record managing media budgets and vendor relationships independently.
• Direct experience with podcast advertising, streaming audio, or radio media buying.
• Strong analytical instincts.
• You are comfortable building a measurement framework, not just reading a report someone else built.
• Familiarity with attribution platforms such as Northbeam or equivalent MTA tools.
• Comfortable operating as a senior individual contributor — resourceful, self‑directed, and highly organized.
• Excellent written communication and the ability to present clear, evidence‑based recommendations to senior leadership.
• Passionate about our brand's values of healthy living, environmental awareness, and social responsibility; previous experience working for a brand with similar values is a plus! DTC or e‑commerce brand experience is strongly preferred.
• Regular and predictable attendance. This is a hands‑on role. The Director title reflects your level of expertise and the strategic ownership you will have, not headcount.

Physical Requirements

Communicate: This role frequently communicates with team members, vendors, and cross‑functional partners to provide updates on the status of a task. Travel: Occasional travel for team meetings, vendor meetings, industry events, and offsites. Travel can be done by train, airplane, or car.

What We Offer You

• Medical (HMO, PPO, HSA)
• Dental
• Vision
• 100% Employer Paid Life Insurance
• 401(k) with employer match
• PTO
• Volunteer days
• Employee product discount
• Annual Bonus Plan
• Training and Tools to be successful, along with a strong partnership from your peers and leaders
• Wellness Program
• Referral Bonus
• Opportunity to grow

WHY WORK AT AVOCADO GREEN BRANDS?

Be part of the change; work at a disruptive company on a mission to be one of the world’s recognized and trusted sustainable brands. Culture: be part of a fun, collaborative, and passionate team.

Thank you very much for your interest in working for Avocado Green Brands. We appreciate your time and review each and every resume that is submitted. You will receive an email within 24 hours that confirms your application has been accepted by our applicant tracking system. If you are selected to participate in the interview process, you will receive an email within two weeks from our Talent Acquisition department.

Avocado Green Brands is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Avocado Green Brands is a mission-driven lifestyle and eco-luxury brand, fueled by green living, sustainability, radical honesty, authenticity, storytelling, social responsibility, and remarkable customer experiences. We make mattresses, bedding products, apparel and beauty products in California using the finest natural and organic materials.

The mission of Avocado is to be the world’s most sustainable brand - the pinnacle of certified organic mattresses, luxury bedding, and quality wood furniture.

As a mission driven company, Avocado asks all employees to uphold its high standards of environmental and social responsibility and support initiatives and strategies that help Avocado continue to raise the bar for what it means to be a sustainable company.