Strategic Director of Media Insights & Optimization

Deerfield Group; Conshohocken (Montgomery County); Hybrid; USD 130,000 - 190,000; Full time

Job summary

Deerfield, a marketing and communications partner in healthcare, seeks a Director of Media Insights & Optimization. You will lead a Performance Marketing team, translating campaign data into decision-ready guidance for stakeholders and clients.

You will own day-to-day logistics, mentor Analysts, and manage partner relationships with PLD, ensuring compliant, data-driven strategies across HCP and DTC campaigns.

Qualifications

• 8–10 years of experience in media analytics, insights, or optimization.
• Previous people-management experience.
• Ability to translate data into actionable, business-relevant recommendations.
• Experience managing external partner or vendor relationships.

Responsibilities

• Hold direct end-to-end accountability for delivering media insights and optimization across all channels.
• Set the standard for analysis, interpretation, and application of performance data.
• Direct insights across HCP and DTC media, tailoring targeting and KPIs.
• Manage, coach, and develop Analysts, including goal setting and reviews.
• Onboard and mentor Analysts, building a team with clear growth paths.
• Own resourcing and workload distribution to ensure quality and timeliness.
• Present findings and recommendations to senior leadership and clients.

Skills

Media analytics

Team leadership

Data interpretation

Communication

Tools

Media analytics platforms

Job description

Deerfield, a marketing and communications partner in healthcare, seeks a Director of Media Insights & Optimization. You will lead a Performance Marketing team, translating campaign data into decision-ready guidance for stakeholders and clients.

You will own day-to-day logistics, mentor Analysts, and manage partner relationships with PLD, ensuring compliant, data-driven strategies across HCP and DTC campaigns.