Pharma Media Strategy Director

Embedded Shishya; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Underscore Marketing is seeking a Director/Sr. Director, Pharmaceutical Media Strategy to join our small, dynamic media agency focusing on pharmaceutical advertising.

You will lead integrated media strategy and analytics for DTC/Patient and HCP audiences, elevating performance reporting to enterprise-level decisions. Reporting to the Head of Strategy, you will collaborate with strategy, analytics, planning, client services, data science, and technology teams, promote data-driven decisions,

Qualifications

• Bachelor’s degree in a related field.
• 15+ years of experience in media strategy, analytics, or related roles.
• 5+ years in pharmaceutical media advertising across digital and traditional channels.
• Progression from hands-on analytics to strategic leadership and client ownership.
• Experience presenting strategic recommendations to senior client stakeholders.

Responsibilities

• Oversee media performance reporting across pharmaceutical accounts with executive transparency.
• Lead analysis to uncover trends and optimize brand, channel, and investment strategies.
• Translate data into actionable narratives for senior stakeholders and clients.
• Provide services including media and launch strategy, optimization, scenario planning, message mapping and sequencing, consultative client engagement.
• Collaborate with strategy, analytics, planning, client services, data science, and technology teams.
• Serve as the senior strategic lead and client advisor, owning strategic relationships at high levels.

Skills

Strategic Leadership

Analytical Rigor

Pharmaceutical Expertise

Data Visualization

AI in Analytics

Education

Bachelor's degree in a related field

Job description

Underscore Marketing is seeking a Director/Sr. Director, Pharmaceutical Media Strategy to join our small, dynamic media agency focusing on pharmaceutical advertising.

You will lead integrated media strategy and analytics for DTC/Patient and HCP audiences, elevating performance reporting to enterprise-level decisions. Reporting to the Head of Strategy, you will collaborate with strategy, analytics, planning, client services, data science, and technology teams, promote data-driven decisions,