Director, Audience Intelligence & Decision Sciences

CMI Media, LLC; Chesterbrook (PA); On-site; USD 90,000 - 180,000; Full time

Job summary

CMI Media, LLC is seeking a strategic, hands-on Director to lead Decision Sciences & Audience Strategy, sitting at the intersection of analytics, audience intelligence, and media strategy to drive client growth.

You will define the analytics roadmap, lead use cases (incrementality, attribution, optimization, segmentation), and grow a high-performing analytics team in healthcare.

This role blends technical depth with strategic leadership to turn data into clear client value.

Qualifications

• Bachelor’s or Master’s degree in statistics, data science, econometrics, or related field.
• At least 5 years applying statistics and ML in healthcare/pharma marketing.
• Familiar with IQVIA, Symphony, and PurpleLab data sources.
• Strong knowledge of data privacy, HIPAA, and regulatory compliance.
• Proficiency in Python, SQL, R, or SAS.
• Excellent stakeholder management and communication.

Responsibilities

• Lead the decision sciences and measurement roadmap for client growth.
• Translate objectives into analytics programs and decision frameworks.
• Oversee model lifecycle and ensure data ethics and regulatory alignment.
• Develop analytics-driven client offerings and storytelling.

Skills

Decision sciences

Audience insights

Analytics leadership

Experimentation

Modeling

Python/SQL/R/SAS

Education

Bachelor’s or Master’s degree in Statistics/Data Science/Econometrics or related quantitative discipline

Tools

IQVIA

Symphony

PurpleLab

Job description

CMI Media, LLC is seeking a strategic, hands-on Director to lead Decision Sciences & Audience Strategy, sitting at the intersection of analytics, audience intelligence, and media strategy to drive client growth.

You will define the analytics roadmap, lead use cases (incrementality, attribution, optimization, segmentation), and grow a high-performing analytics team in healthcare.

This role blends technical depth with strategic leadership to turn data into clear client value.