Strategic Director, Digital Experience & Performance

Cuyahoga Community College; Cleveland (OH); On-site; USD 110,000 - 120,000; Full time

Job summary

Cuyahoga Community College is seeking a Senior Director of Digital Experience & Performance to lead a new, high-impact function reporting to the VP/CMO. The role blends digital strategy, lifecycle communications, and data-driven decision making to advance learner engagement and conversion across the Tri-C ecosystem.

Responsibilities include owning the digital experience roadmap, optimizing platforms (CMS, CRM, marketing automation), and driving personalized, AI-enabled initiatives.

Qualifications

• Bachelor’s degree in marketing, digital strategy, or related field.
• 10+ years in digital marketing, performance marketing, or digital experience strategy.
• 3+ years managing and developing a team of direct reports.
• Experience with CRM systems, marketing automation, and web analytics.
• Proven success owning and optimizing full-funnel performance (lead gen, enrollment, revenue).

Responsibilities

• Leads digital experience strategy across learner touchpoints and platforms.
• Oversees performance marketing and channel strategy to drive conversion.
• Establishes KPIs and dashboards; translates data into actionable insights.
• Partners with ITS and Marketing teams on tech stack and UX.
• Develops and grows the digital experience and performance team.

Skills

Digital strategy

Leadership

Cross-functional collaboration

Analytics

UX

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce Marketing Cloud

HubSpot

Google Analytics

Job description

Cuyahoga Community College is seeking a Senior Director of Digital Experience & Performance to lead a new, high-impact function reporting to the VP/CMO. The role blends digital strategy, lifecycle communications, and data-driven decision making to advance learner engagement and conversion across the Tri-C ecosystem.

Responsibilities include owning the digital experience roadmap, optimizing platforms (CMS, CRM, marketing automation), and driving personalized, AI-enabled initiatives.