Director of Digital Marketing & Web Growth

Cortica - Neurodevelopmental

San Diego (CA)

On-site

USD 149,391 - 194,208

Full time

14 days+

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Benefits offered by this job

Health insurance

401(k) matching

Paid holidays

Wellness days

Life insurance

Disability insurance

Tuition reimbursement

Referral bonuses

Job summary

Cortica is seeking a Director of Digital Marketing & Web to lead end-to-end digital marketing strategy, owned channels, and the marketing technology stack. You will drive patient acquisition, awareness, and growth while ensuring HIPAA/privacy compliance and superior user experiences across corticacare.com and related properties.

You will manage agency partners, coach digital marketing talent, and stay ahead of search/AI trends to optimize campaigns and attribution.

Qualifications

8+ years of progressive digital marketing experience with ownership of SEO and paid media programs.
Expertise in modern search, including technical SEO and AI-driven discovery.
Experience using AI coding agents to build and maintain web properties and marketing automations.
Working knowledge of HIPAA, CCPA/CPRA, and state privacy regulations.
Fluent with Google Ads, Meta Ads, GA4, GTM, and CRM/marketing platforms.
Strong CRO instincts and structured testing experience.
3+ years managing agencies and vendors to clear performance standards.

Responsibilities

Own end-to-end organic discovery strategy: technical SEO, on-page, local SEO, content strategy.
Lead AEO/GEO strategy for AI-powered discovery and AI assistants.
Manage structured data, site architecture, Core Web Vitals, and indexing health.
Oversee paid search, paid social, and display/video campaigns; direct or via agencies.
Build full-funnel campaigns to optimize CPA/LTV for care-seeking families.
Ensure healthcare advertising compliance and HIPAA-aware tracking.
Own corticacare.com and related digital properties end-to-end including UX and performance.
Own martech stack: analytics (GA4), GTM, Salesforce, call tracking, listings management.
Create dashboards linking digital spend to inquiries, evaluations, and enrollments.
Ensure data flows between web, CRM, and downstream systems with privacy in mind.
Maintain HIPAA-aware tracking and measurement practices; privacy reviews with Legal/IT Security.
Lead Social Media & Brand Specialist; coach paid media maturity and performance.
Set goals, ownership structures, and personnel development; hire and manage teammates.
Set roadmap and budget; report performance to leadership; support new centers and services.