Digital Experience & Optimization Lead

CEA Study Abroad, Inc.

Phoenix, Northern (AZ, KY)

Hybrid

USD 100,000 - 110,000

Full time

10 days ago

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Benefits offered by this job

Wellness & Snacks

Paid holidays

Health, dental, and vision coverage

Parental leave

Job summary

CEA CAPA in Phoenix is seeking a Manager, Digital Experience & Optimization to own our digital ecosystem, including website experience, ecommerce journeys, content architecture, SEO/GEO/AEO, and conversion optimization.

You will partner with Brand, Growth Marketing, Enrollment, and Product teams to deliver a high-performing digital experience that drives engagement, applications, and enrollment outcomes. AI adoption and WCAG accessibility are key focus areas.

Qualifications

Bachelor’s degree in Marketing, Digital Media, Business, Communications, Information Systems, or a related field.
5+ years of progressive experience in web management, digital experience, ecommerce, digital product management, or similar.
Experience managing complex website ecosystems with strong UX and conversion optimization.
Experience with CMS platforms such as WordPress, Sitecore, Drupal, or Adobe Experience Manager.
Strong knowledge of SEO, GEO, and AI-search optimization practices.
Experience using web analytics tools (Google Analytics, Looker Studio, Tableau, Power BI).

Responsibilities

Own day-to-day management of the organization’s digital experience and ecommerce flows.
Define and maintain site architecture, navigation, taxonomy, and user journeys.
Collaborate with Brand, Growth Marketing, Enrollment, and Product teams.
Lead AI adoption in digital practices to accelerate testing and content workflows.
Monitor performance and deliver optimization recommendations.
Ensure accessibility and WCAG-compliant experiences.