Strategic Direct Response Copywriter - Info/Coaching

Bad-Marketing; United States; Remote; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health, dental, and vision insurance (

PTO

Paid US Holidays

Professional development

Collaborative work environment

Job summary

BAD Marketing in the United States is seeking a direct response copywriter to own creative strategy, ad writing, and email within a client pod in our info/coaching division. Embedded with a strategist, media buyer, and PM, you’ll craft ad scripts, body copy, emails, and hooks for clients spending 100k-1M+ monthly on ads.

You’ll lead testing decisions and base concepts on data while collaborating across teams.

Qualifications

• 2-3+ years of direct response copywriting experience; info/coaching space preferred.
• Understanding of awareness levels, belief shifts, and persuasion principles.
• Experience writing ad copy across formats: video scripts, static copy, body copy, hooks, headlines.
• Ability to analyze creative performance and iterate based on data.
• Experience with email copy execution within defined frameworks.
• Comfortable with performance data and reporting tools.

Responsibilities

• Own creative strategy, ad writing, and email within a client pod in our info/coaching marketing division.
• Write ad scripts, body copy, leads, emails, and hooks for clients spending $100k-$1M+ monthly on ads.
• Lead the creative strategy process, analyze what's working, and propose tested concepts.
• Write email copy within Senior-defined frameworks and use messaging foundations to sharpen creatives.
• Collaborate with strategists, media buyers, and PMs to align on concepts and tests.

Skills

Direct response copywriting

Email copywriting

Data-driven

Persuasion principles

Avatar psychology

Strategic thinking

Collaboration

Tools

Creative trackers

Attribution platforms

Reporting tools

Job description

BAD Marketing in the United States is seeking a direct response copywriter to own creative strategy, ad writing, and email within a client pod in our info/coaching division. Embedded with a strategist, media buyer, and PM, you’ll craft ad scripts, body copy, emails, and hooks for clients spending 100k-1M+ monthly on ads.

You’ll lead testing decisions and base concepts on data while collaborating across teams.