Senior Direct Response Copywriter for Growth-Driven DTC

Maneuver Marketing; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Maneuver Marketing in the United States seeks a Senior Direct Response Copywriter to enhance conversions across the customer journey. You will craft persuasive offers and angles for supplements, producing copy for advertorials, landing pages, upsells, cross-sells, static ads and video ads.

Lead growth-focused projects, uncover product-market fit, and systemize winning copies into scalable frameworks—leveraging AI while collaborating with editors, designers and media buyers.

Qualifications

• 5+ years of direct response copywriting experience in DTC health/wellness бренds.
• Proven ability to improve conversion rates and ROI through compelling copy.
• Strong portfolio with long-form and short-form copy across ads, landing pages and lists.

Responsibilities

• Identify funnel gaps and optimize copy to maximize ROAS and LTV.
• Generate hooks, stories, arguments and CTAs to outperform controls.
• Refine customer personas and use research to develop testable copy hypotheses.
• Collaborate with media buyers, designers, editors and product leads to align campaigns.
• Ensure messaging complies with FTC/FDA/ASA guidelines across channels.
• Leverage AI tools to scale high-performing copy while preserving human nuance.

Skills

Direct response copywriting

Conversion optimization

Portfolio of health/wellness copy

Collaboration across teams

AI-assisted copywriting

Tools

AI writing tools

Job description

Maneuver Marketing in the United States seeks a Senior Direct Response Copywriter to enhance conversions across the customer journey. You will craft persuasive offers and angles for supplements, producing copy for advertorials, landing pages, upsells, cross-sells, static ads and video ads.

Lead growth-focused projects, uncover product-market fit, and systemize winning copies into scalable frameworks—leveraging AI while collaborating with editors, designers and media buyers.