Senior Direct Response Copywriter-Health & Wellness Growth

Maneuver Marketing; Georgia; On-site; USD 90,000 - 150,000; Full time

Job summary

Maneuver Marketing is seeking a Senior Direct Response Copywriter to join our growth-driven team. You will craft persuasive offers across ads, landing pages, upsells, and video scripts, owning growth-oriented projects and translating insights into scalable copy systems.

You will build compelling claims, experiment with hooks, and collaborate with media buyers, designers and editors to optimize campaigns while ensuring compliance with industry guidelines.

Qualifications

• 5+ years of direct response copywriting experience in DTC brands, preferably in health & wellness
• Proven ability to improve conversion rates, ROI and campaign effectiveness through optimized copy
• Strong portfolio including long-form and short-form copy for ads, landing pages, and listicles in health/wellness niches
• Experience researching psychologies, triggers and angles, with a framework for testing and iteration
• Proficient in collaborating with media buyers, designers, product leads and editors to achieve growth goals
• Experience using AI tools to scale high-performing copy while preserving human creativity and nuance

Responsibilities

• Drive funnel performance with high-converting video creatives and persuasive copy
• Generate fresh hooks, stories, arguments and CTAs to outperform controls
• Develop new product claims and mechanisms while ensuring compliance
• Maintain swipe libraries and trend repositories to inspire teams
• Refine customer personas and leverage surveys to develop testable hypotheses
• Collaborate with cross-functional teams to align creative with growth objectives
• Ensure messaging is compliant with FTC/FDA/ASA guidelines and brand consistency
• Leverage AI tools to scale production and rapid iteration

Skills

Direct response copywriting

Growth-focused writing

Portfolio of health/wellness copy

Collaborative workflow

Tools

Claude

ChatGPT

Job description

Maneuver Marketing is seeking a Senior Direct Response Copywriter to join our growth-driven team. You will craft persuasive offers across ads, landing pages, upsells, and video scripts, owning growth-oriented projects and translating insights into scalable copy systems.

You will build compelling claims, experiment with hooks, and collaborate with media buyers, designers and editors to optimize campaigns while ensuring compliance with industry guidelines.