Strategic Direct Response Copywriter (Remote)

BAD Marketing; United States; Remote; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

PTO

Paid US Holidays

Professional development opportunities

Collaborative work environment

Job summary

BAD Marketing is seeking a direct response copywriter to own creative strategy, ad writing, and email within a client pod in our info/coaching division. You will write ad scripts, body copy, emails, and hooks for clients spending $100k-$1M+ monthly on ads, while driving the creative strategy process grounded in data and foundation messaging.

You will collaborate with a strategist, media buyer, and PM, leading on what gets tested and why, and you’ll craft email copy within established Senior

Qualifications

• 2-3+ years of direct response copywriting experience; info/coaching space preferred
• Understanding of awareness levels, belief shifts, and persuasion principles - you know why messaging works, not just what to write
• Experience writing ad copy across formats: video scripts, static copy, body copy, hooks, headlines
• Ability to analyze creative performance and iterate based on data - not just "try something different" but "here's what I think is working and what to test next"
• Experience with email copy execution - writing within defined frameworks and understanding sequence purpose
• Comfortable with performance data - creative trackers, attribution platforms, and reporting tools are part of your workflow, not something you avoid
• Strong grasp of avatar psychology and offer positioning - you understand the audience you're writing for at a meaningful level
• Can take loose direction ("we need to test a new angle for this audience segment") and return with developed concepts backed by reasoning
• Comfortable working within structured systems - creative trackers, naming conventions, brief templates, and approval workflows
• Collaborative by default - you communicate proactively about status, pipeline, and performance insights without being asked

Responsibilities

• Lead creative strategy calls with prepared concepts and data analysis
• Explain why a winning ad works - hook, awareness level, belief shift
• First drafts are close to final; strategists refine, not rewrite
• Track performance across clients using creative trackers and data
• Drive weekly creative strategy calls with your pod
• Fill out creative briefs with strategic reasoning (angle, awareness, lead type, hypothesis)
• Maintain the creative tracker with batch details
• Coordinate with designers and editors on video scripts and static direction
• Communicate status and pipeline health with strategist and media buyer
• End of day: summarize active batches and next steps

Skills

Direct response copywriting

Persuasion principles

Ad scripts & headlines

Email copy execution

Data-driven iteration

Avatar psychology

Collaboration in pods

Structured systems

Proactive communication

Tools

Hyros

Job description

BAD Marketing is seeking a direct response copywriter to own creative strategy, ad writing, and email within a client pod in our info/coaching division. You will write ad scripts, body copy, emails, and hooks for clients spending $100k-$1M+ monthly on ads, while driving the creative strategy process grounded in data and foundation messaging.

You will collaborate with a strategist, media buyer, and PM, leading on what gets tested and why, and you’ll craft email copy within established Senior