Digital Membership & Engagement Growth Architect

Whyy Inc; Philadelphia (Philadelphia County); On-site; USD 65,000 - 90,000; Full time

Job summary

WHYY is seeking a Digital Membership & Engagement Specialist to develop and execute digital communications that strengthen audience relationships, grow membership, and increase digital fundraising across WHYY properties. You will work across email, SMS, newsletters, and other channels to move people from first engagement to lasting support.

You will collaborate with leadership to shape strategies, manage lifecycle communications, curate newsletters with editorial precision, and monitor

Qualifications

• Bachelor's degree in communications, marketing, journalism, nonprofit management, or related field.
• 3–5 years of progressively responsible experience in digital membership, fundraising, or audience engagement.
• Experience executing email or multichannel campaigns through a CRM or marketing automation platform.

Responsibilities

• Collaborate with leadership to shape digital membership, fundraising, stewardship, and audience engagement strategies.
• Execute coordinated digital membership, fundraising, stewardship, and audience engagement communications using approved plans.
• Manage lifecycle: acquisition, onboarding, stewardship, renewal, retention, upgrades.
• Curate newsletters and related communications with strong editorial judgment.
• Maintain data quality: segmentation, consent, privacy compliance, and tracking.
• Monitor campaign results and recommend improvements for engagement and giving.
• Coordinate with Marketing, Content, Data, and Product teams for a cohesive experience.

Skills

Email marketing

CRM systems

Marketing automation

Audience segmentation

Testing

Quality assurance

HTML/CSS

Data visualization

Web analytics

Project management

Education

Bachelor's degree in communications, marketing, journalism, nonprofit management, or related field

Tools

CRM systems

Job description

WHYY is seeking a Digital Membership & Engagement Specialist to develop and execute digital communications that strengthen audience relationships, grow membership, and increase digital fundraising across WHYY properties. You will work across email, SMS, newsletters, and other channels to move people from first engagement to lasting support.

You will collaborate with leadership to shape strategies, manage lifecycle communications, curate newsletters with editorial precision, and monitor