Strategic Digital Media Analytics Lead (Pharma/Biotech)

Vertex Inc.; Boston (MA); Ibrido; USD 158.000 - 237.000; Tempo pieno

Descrizione del lavoro

Vertex Inc. is seeking a strategic digital media analytics leader to drive measurement, optimization, and agency accountability across DTC and HCP campaigns.

This role acts as a trusted partner and strategic advisor on media performance and as a quality gatekeeper for agency analytics support. Ideal candidates will have 8+ years of relevant experience in digital media analytics within pharma/biotech, with strong leadership, tooling, and collaboration skills.

Competenze

• 5+ years optimizing digital media budgets and publisher performance.
• Experience acquiring and measuring HCP and patient audiences through paid digital channels.
• Proven track record managing digital media agencies and driving performance.

Mansioni

• Optimize paid media across search, social, display, and online video.
• Manage and elevate external digital media analytics agencies.
• Analyze campaign performance using data and tools and translate metrics into strategic recommendations.
• Collaborate with Omnichannel Analytics, Brand Analytics, and Market Research teams.

Conoscenze

Digital media analytics

Agency management

Pharma/biotech background

Formazione

Bachelor's degree

Strumenti

SQL

R

Python

Snowflake

Descrizione del lavoro

Vertex Inc. is seeking a strategic digital media analytics leader to drive measurement, optimization, and agency accountability across DTC and HCP campaigns.

This role acts as a trusted partner and strategic advisor on media performance and as a quality gatekeeper for agency analytics support. Ideal candidates will have 8+ years of relevant experience in digital media analytics within pharma/biotech, with strong leadership, tooling, and collaboration skills.